Complete One on Identifying Your Target Market

Identifying your marketing targets enables you to find opportunities and tap into them. It gives you valuable information, allowing you to put your sole focus on the consumers that are interested in your brand. By identifying your target consumer, it saves both time and money in an ever-changing society. Knowing your audience before launching a marketing campaign in crucial and can play a tremendous role In success or failure.

We have pin-pointed the three key areas that must be identified before developing your marketing strategy, theses are:

• Identify your USP ~ This is what makes your business stand out from what else is on the market and is he reason customers will but your products over any other. What separates your brand form direct competitors? What do you offer the consumer that they don't? Your product can compete on price, quality, ease of use, design, green factor, reliance, durability etc, the list is endless. Identify what aspects, identify what makes your product stand out from the crowd.
• Research Your Market ~ Knowing your target audience is critical: Your campaigns won’t work if they don’t appeal to what your potential customers wants or needs. Invest time in research and find out as much as possible about the people you want to sell to.
• Examine the Demographics ~ Start by examining your existing customer base, who are your current customers, and why do they buy from you? Look for common characteristics and interests. Identify which ones bring in the most business? It is likely you will begin to see a pattern emerge and this is what will allow your to design a targeted marketing campaign.
  
  

“By focusing your marketing strategy on reaching your target audience it provides a much more affordable, efficient, and effective way to reach potential clients and generate new business. At Complete One we appreciate the importance of cost effective marketing and by taking the time to research it allows us to implement a campaign specific to the target audience, which can save a company thousands if not millions.” ~ MD Glen Lowes