Tuesday 17 June 2014

Complete One on Identifying Your Target Market




Identifying your marketing targets enables you to find opportunities and tap into them. It gives you valuable information, allowing you to put your sole focus on the consumers that are interested in your brand. By identifying your target consumer, it saves both time and money in an ever-changing society. Knowing your audience before launching a marketing campaign in crucial and can play a tremendous role In success or failure.

We have pin-pointed the three key areas that must be identified before developing your marketing strategy, theses are:


  • Identify your USP ~ This is what makes your business stand out from what else is on the market and is he reason customers will but your products over any other. What separates your brand form direct competitors? What do you offer the consumer that they don't? Your product can compete on price, quality, ease of use, design, green factor, reliance, durability etc, the list is endless. Identify what aspects, identify what makes your product stand out from the crowd.
  • Research Your Market ~ Knowing your target audience is critical: Your campaigns won’t work if they don’t appeal to what your potential customers wants or needs. Invest time in research and find out as much as possible about the people you want to sell to.
  • Examine the Demographics ~ Start by examining your existing customer base, who are your current customers, and why do they buy from you? Look for common characteristics and interests. Identify which ones bring in the most business? It is likely you will begin to see a pattern emerge and this is what will allow your to design a targeted marketing campaign.


By focusing your marketing strategy on reaching your target audience it provides a much more affordable, efficient, and effective way to reach potential clients and generate new business. At Complete One we appreciate the importance of cost effective marketing and by taking the time to research it allows us to implement a campaign specific to the target audience, which can save a company thousands if not millions.” ~ MD Glen Lowes 

Tuesday 10 June 2014

Time Management Tips From Complete One





As a business owner, effective time management is one of the most important components of running a successful company. Learning to prioritise your most important tasks is a skill that can help whether it's for business or personal purposes. Complete One share our top 5 time management tips to help make your day more productive.




1/ PRIORITISE THE MOST IMPORTANT TASKS


The key factor is identifying the tasks which are most productive for you or your business. Don't waste time on tasks that aren't time sensitive or beneficial for that day. Ensuring you complete the most important tasks first will set up you for success each day.




2/ MAKE A TO DO LIST


We can often find ourselves being distracted by calls, emails or texts. Once you've identified the most important tasks, write a to do list. Having a written list in front of you will give you a clear goal. Having the ability to tick tasks off, once completed, also provides satisfaction and shows progress in getting one step closer to the end goal.




3/ SET TIME LIMITS FOR TASKS


For instance, reading and answering emails can consume your whole day if you let it. Instead, set a limit of one hour a day for this task and stick to it. Settling limits is essential, if your spend too long on one task it may leave you short on time to complete your to do list.


4/ LEARN TO DELEGATE


As much as we have the desire to do everything ourselves, as we often believe others can't do the job as well as we will, learning to delegate will free up time to focus on the most important tasks at hand.


5/ GET ENOUGH SLEEP


The human body is not a machine, we biologically need sleep to be able to function to the best of our abilities. The recommended amount of sleep for adults is a minimum of 6 hours. Plan your day to make it happen!