Are you living up to the responsibility you have to your customers?

For a business to maintain their customer-centricity, direct sales and marketing firm Complete One recommends business owners to evaluate the contribution they are making to consumers on a daily basis.

Complete One are confident that all aspects of a business need to face their responsibility to consumers. In a customer-focused business model, it is important that each department is in tune with the company's overarching brand message, and ensure that their individual processes reiterate the message to offer a consistent service throughout every consumer touch point. Consumers are all about the ‘brand experience,' and this can be a fundamental reason why businesses are struggling to establish brand loyalty.

Complete One offers a five-step guide to developing a stronger customer-centric business:

1.    Complete One believes corporate goals can be a quick initial step to draw attention to consumer contribution. Once the goal has been set, it is important to communicate it throughout the business, and it can be beneficial to occasionally share this with the consumer.

2.    Complete One advises businesses to create accountability throughout all departments by requesting information on how precisely they contributed to the customer experience on a specific day. Use the feedback from these results to gauge the effectiveness of current processes, and offer

additional support where needed.

3.    Follow-up is crucial, and it is important to offer simple meetings that focus on consumer contributions. Use these meetings to brainstorm how to streamline processes, as it is important to always take the perspective of the buyer.

4.    Gather market research on consumer desires. Complete One suggests that businesses should ensure that they are developing strategies on exactly what the customer wants, as opposed to what the company wants the consumer to want.

5.    Share the news when the company is getting it spot on, or making progress towards a customer experience goal.  Social Media platforms are perfect for bragging.

Newcastle-based Complete One is an award-winning events promotions firm based in the heart of Newcastle's city centre. Their person to person promotions is renowned for creating amazing results. The company's clients are often a walking billboard for their ability to devise out of the box marketing strategies that guarantees  ROI.

Complete One is confident in their capacity to develop customer-centric campaigns as their approach is solely based on enhancing the customer experience.  Each client interaction is tailored on the spot, and the firm delivers effective and personalised opportunities for brands to be promoted in a selected and accurately targeted area.

SOURCE:  http://www.business2community.com/customer-experience/contribute-customer-today-01625688#wY5vIyAMVLLxWGRc.97

Managing Director at Complete One shares business advice with budding entrepreneurs

Managing Director at Complete One, Glen Lowes was recently invited to be a guest speaker at a leadership conference, which was attended by hundreds of sales and marketing professionals. 

Held at the 4-star Hilton Newcastle Gateshead, the conference was attended by sales and marketing professionals from all over the UK. Held on Sunday 11th September, the conference commenced with an introduction, industry achievements and a business development seminar. After a brief refreshment break, the attendees were divided into two separate groups, the first comprising of individuals new to the sales and marketing industry and the second group was formed of experienced entrepreneurs.  

Glen Lowes of Complete One was one of five guest speakers at the conference. He addressed the two groups at the conference and during his speech he covered how to master the basics of sales, sharing the tips and skills he learned during his time working on the ground level. Mr Lowes then shared his advice and guidance for running successful business trips. The other guest speakers covered a number of topics including goal setting, employee vs entrepreneur mentality, how to fast track into a leadership role, how to teach and train others and the necessary steps to make the transition from a leadership role to a business owner. 

“It was really exciting to be asked to speak at a conference that was right on my doorstep. I’ve previously travelled to Edinburgh and Glasgow to speak at events, so it was nice to be able to be invited to a local event,” said Glen Lowes, Managing Director at Complete One. 

Mr Lowes is passionate about helping to inspire the next generation of business owners and he takes great pride in being able to share his advice and insight. “One of the things I love most about being a business owner is being able to help people and guide them on their entrepreneurial journey,” said Glen Lowes. 

Complete One is an outsourced sales and marketing firm based in Newcastle. The firm specialises in a personalised form of direct marketing which allows them to make long-lasting connections with consumers on behalf of their clients’ brands. By working closely alongside their clients, the firm are able to design and implement campaigns which are tailored to their target consumers. The firm then takes these campaigns directly to consumers via face-to-face marketing techniques. Glen Lowes has had a number of speaking engagements this year and he thrives on having the opportunity to address fellow sales and marketing professionals. 

Get the inside scoop from Complete One MD Glen Lowes

Managing Director at Complete One, Glen Lowes recently sat down for a one-on-one interview where he revealed his evolution as a business owner and his goals for the future. 

After the firm’s recent expansion into Glasgow, Newcastle-based events promotions firm, Complete One have moved one step closer to their goals for 2016.  Entrepreneur and Managing Director, Glen Lowes took time out of his busy schedule to reveal the inside scoop. 

1) What do you think is the biggest factor that has contributed to Complete One’s continued success?

“I think that always wanting to beat ourselves and what I mean by that is every week/month/year we have goals to improve on what we have done before. The name ‘Complete One’ actually comes from the standards that we want to hold ourselves to. This is a goal we have always hit as for every client we have represented we have been their number one provider of customers using the face-to-face channel.”

2) If you could go back and give yourself one piece of advice when you were just starting out, what would it be?

“Networking! This is one thing that I have really invested a lot of time into over the last two years. Firstly, I recommend finding the coaches or mentors that are right for you and define the level you want to get to. Then you have to travel and watch them work. One of my main coaches is currently based in LA and it would have been very easy for me to say it’s too far and make an excuse not to go. Glen in 2012, 2013 and 2014 would have made that excuse, but not today. If you are serious about your goals you will find a way to make it happen.” 

3) What motivates you?

“I think it is very easy to become comfortable when you have reached a certain level of success, or what other people would deem success. This is why I like to always re-set goals and set myself new targets.  I stay motivated by constantly setting new goals and pushing myself. Also, my main motivation right now is helping and seeing other people hit and achieve their goals. I love the people I work with, they motivate me so much to come in everyday and improve myself so I can help them.”

4) What are your long-terms goals?

“My long-term goals have changed the past few years since I have educated myself more in business and when I realised what was actually possible. I plan on making Complete One a company that has a global reach.  I have really enjoyed the past few years being able to develop budding entrepreneurs and having interests in other businesses in the same industry. Over the next few years I am planning on investing in other industries such as Entertainment, Property and a Hire company; the details of which I am keeping under my hat just for the time being. 

I love setting goals and figuring out how to hit them, it is still the best feeling, it never gets old!”

5) What do you enjoy most about being a business owner?

Being a business owner is something that I have always wanted to be since a young age. I remember the teachers at school telling me that I needed to pass my exams to get a job and I argued back that I didn’t want a job because it would be like having teachers forever.  Don’t get me wrong as a business owner I love learning, but now it’s my choice and my subject.

The thought even as a kid of total freedom and being completely in control of my own future has always excited me. I love being in control of my own future, income, the direction of my company and my career prospects.”

Complete One is an award-winning events promotions firm based in the heart of Newcastle’s city centre. Through in-person promotions at events and venues throughout the North East, Complete One acquire customers on behalf of their clients using the personal touch.  In a world of ever advancing technologies, the firm offers their clients something that is often lacking in today's impersonal digital world, interactive and personalised marketing solutions. At Complete One they have big goals for 2016 as they look to further extend their market reach and break the £1million turnover barrier.