Complete One reveal difficulty in measuring ROI from mobile ad spend

Newcastle based sales and marketing specialists, Complete One were stunned to discover that up to 65% of the UK’s most senior marketers find it “quite hard” to show a clear return on investment when it comes to their mobile ad spend.

With constant advances in technology, there are a multi-tude of marketing platforms for brands. Research shows that more people in the world have mobile phones than toilets, potentially making mobile marketing a huge market for brands.    

A study carried out by Opera Mediaworks and Censuswide, consisting of 100 senior UK marketers, found that 40% of those senior marketers were not comfortable using mobile as an advertising channel, despite having more than 11 years of experience. And it’s not just a generation thing, 50% of marketers, with less than five years experience, also stated that they were “not comfortable” using mobile advertising. However despite voicing concerns, 41% of the younger marketers stated that it was “extremely easy” to show return on investment on mobile ad spend.

Head of mobile at DigitasLBI, Ilicco Elia, says the study has highlighted the fact that there is a gap in thinking between younger and older marketers. “It is telling that 65% of those who have ‘more than eleven years experience’ find it ‘quite hard’ to show ROI but 41% of those with less than five years experience found it ‘extremely easy’. If we equate experience with age, does this prove that being a digital native marketer impacts campaigns? Said Ilicco when speaking on the matter. 

Digital planning director at J. Walter Thompson London, Julie Roberts believes that the study confirms what many marketers already know. “It is certainly more difficult to prove ROI on mobile advertising. Consumers spend more ‘internet time’ on their mobile phones, but there doesn’t seem to have been an equal increase in mobile commerce” she says.

Marketers with 11 years of experience invest only 11% of their campaign budget on mobile, according to the study, In comparison, marketers with 6 to 10 years of experience invest 34%, while marketers with less than five years invest 29% of their ad spend.

UK commercial director at Opera Mediaworksm’, Chris Blight believes there is evidence of high-profile brands making money out of mobile. “The proportion of traffic to JohnLewis.com from mobile devices increased to 60% in 2015, up from 42% in 2013,” he explains. “This has resulted in a 68% growth in mobile revenues and clearly demonstrates the consumer’s desire to purchase items anywhere, anytime, something advertisers need to be very aware of when planning their media.”

As a firm that specialises in direct marketing, naturally Complete One believe that their form of marketing is the most effective. Complete One specialise in below-line customer acquisition through in-person promotions at events and venues throughout the North East.  At Complete One, their main focus is to bridge the gap between client and consumer using events based marketing campaigns.  Rather than high-cost and impersonal digital advertising campaigns, Complete One have gone back to basics to utilise the most proven and effective form of marketing….face to face conversations. They provide cost-effective, measurable and tailor-made marketing strategies that deliver ‘the personal touch’ and guarantee high ROI, making their services highly sought after. 

With consumers spending hours on mobile devices every day, brands need to improve their understanding in order to maximise the capabilities of mobile advertising. While Complete One believes that in-person interactions with customers will always be the most effective form of marketing, particularly for building brand loyalty, companies can’t ignore the massive potential of mobile advertising. 

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Source:  https://www.marketingweek.com/2015/12/17/up-to-65-of-marketers-find-it-hard-to-show-roi-on-mobile-ad-spend/

Achieve a good work-life balance following Complete One's 4 simple steps

Direct sales and marketing firm Complete One in Newcastle has recently released their 4-step guide to achieving a good work-life balance.

For entrepreneurs, trying to achieve a good work-life balance can be difficult. Newcastle based outsourced sales and marketing firm, - and supporters of entrepreneurship - Complete One has released a guide with 4 simple steps to help.

1) Don’t look at emails after a cut-off time

Many entrepreneurs don’t have an ‘off’ button; they have a desire to constantly be switched on and this can often lead to burn out.  To achieve a good work-life balance, entrepreneurs must give themselves time off, and resist the urge to check emails at night or whilst on holiday.  Managing Director at Complete One, Glen Lowes gives himself a cut-off time that he sticks to.  

Checking emails and other notifications can become an addiction.  To help break the habit, Glen Lowes urges entrepreneurs to set a time in the evening where they focus solely on checking emails and other office communications. 

2) Don’t work every evening

Advances in technology mean that we no longer have to be disconnected when outside of the office environment. However that doesn’t mean that someone has to constantly be working.  To achieve a healthy work-life balance, individuals must take some evenings off.  It is important to take time after work to relax and focus on other areas of life.  Unless something is an emergency, it can wait.

3) Maximise time off

For many entrepreneurs time off is non-existent, however it is vital.  Weekends, whether it is one or two days off, is time to rest, recover, and recuperate and they shouldn’t be wasted.  Glen Lowes sets aside 30 minutes every Sunday evening to go over goals for the week ahead and uses the rest of his weekend to spend time with friends and family. 

4) Use technology to assist productivity, not to stay “always connected”

While technology has dramatically changed the way people work, it can also cause people to constantly be connected to their work. Being able to work from anywhere can be of great assistance, however it’s important entrepreneurs know when to disconnect.  Entrepreneurs need to learn to use mobile technology in a way that enhances their day to day activities, and helps achieve their goals. However, they should avoid extending their workday unnecessarily, or to stay connected when the focus should be on another project. 

Managing Director at Complete One, Glen Lowes, has used these techniques to help achieve a good work-life balance. “As a young business owner I have sometimes struggled to achieve a good work-life balance, and now having put these habits in place I have managed to achieve a healthy balance which is helping both my business and personal life,” said Glen Lowes. 

Complete One is a young, ambitious and dynamic outsourced sales and marketing company, specialising in customer acquisition through in-person promotions. The firm’s expertise lies in increasing market share and raising brand awareness for their clients through face-to-face promotional marketing and sales campaigns, at high profile events and venues throughout the North East.