Complete One, specialists in sales
and marketing, believe entrepreneurs must have a social mission in order to achieve
business success. The company believes doing good is a business strategy, not merely a moral argument or trend
and that businesses with a strong social mission have a competitive advantage. The customer acquisition specialists
investigate the reasons companies should include a social mission in their
business plans.
1. Operate "consciously"
Businesses fall into two categories: conscious or unconscious. Quite simply, conscious businesses operate in
a way where employees, customers, shareholders and partners alike feel that
they are seen and heard and that their needs are met. Conscious businesses are concerned with
“social good” to varying degrees. They are self-aware and understand the
implications business activities can have on people, communities and the
planet.
Unconscious businesses
view any affected parties are a means to an end, they serve only the needs of the
company. This way of doing business can
be great for profits, however there are possible long-term negative effects of
conducting business this way, unconscious businesses have been responsible for
nearly every scandal, market crash and war since the dawn of time.
2. Create multi-faceted value
Social entrepreneurs aren’t only concerned
about making money; they also want to create value for the community. Socially aware companies take into account the sacrifice of the cost to society, while
calculating the cost of doing business.
Entrepreneurship is synonymous with innovation and therefore it would be
naive and counterproductive to choose to advance society in a way that didn’t
take into account those on the receiving end of the innovation.
3. Start small but think big
These days people are far more aware of
environmental issues and social needs. More
and more entrepreneurs are starting to reflect their values in what they create. Entrepreneurs should ask themselves whether
they are making good choices not only for their customers but also the communities
they live in and ultimately the planet.
Complete One
specialise in below line customer acquisition. They provide their clients with
cost-effective, measurable and tailor-made marketing solution that deliver the
personal touch and guarantee ROI. Their
expertise lies in increasing market share and raising brand awareness for their
client portfolio, through face-to-face promotional marketing and sales
campaigns, at high profile events and venues.
In a world of ever-advancing technologies, they’ve gone back to basic to
utilise the most proven form of communication and customer engagement, face to
face conversations. They provide their
clients and customers with the highest quality experience by offering a full
service approach to direct marketing.
Complete One
has a company culture that promotes entrepreneurship. They have a proven track record of coaching
and developing people into business professionals, through the companies
Business Development Program. “Entrepreneurs
must start being socially aware and take into account the affects of their
business practices on customers and community alike.” Said Managing Director at
Complete One Glen Lowes.
