Event marketing is the process of developing a themed
exhibit, display, or presentation to promote a product, service,
cause, or organisation using in-person engagement. It is a marketing
strategy that allows for for direct interaction with customers.
Event marketing is one of the fastest growing fields in marketing and
advertising today, It is everywhere you look in today's culture.
In today’s buyer-empowered world, marketers need to
seize every opportunity to build relationships and earn the trust of
their prospective buyers and customers. The modern consumer has
become more demanding and less loyal to brands. Events offer a unique
opportunity for consumers to interact with brands to get a first hand
sense of a company’s focus, perspective, and personality.
Getting more interactive with your consumers creates a
bigger impact than digital advertising. Do you remember the last
billboard you walked past or the last advert you seen on TV?
Probably not! However you would remember the last conversation you
had. Technology is advancing and companies need to keep up. The
number of people watching pre-recorded programming is on the rise and
therefore many adverts are not even being viewed thanks to the ability to fast forward pre-recorded programming. Times are changing and evolving and your marketing strategies need to
keep up.
“
I believe the success of event marketing is down
to consumers craving a more personalised shopping experience. Being
able to interact with customers face to face, building that
relationship, is what's too often missing in today's ever advancing
technological world. Human interaction is what makes the
difference.” said Managing Director Glen Lowes
Complete One are an outsource sales and marketing
company with offices in Edinburgh and Newcastle. We recently
acquired a new client allowing for expansion into promotional event
marketing. Using our diverse expertise and experience we are
confident we can get results for any brand.
When
you woke up this morning, what was the first thing you did? For the
majority of people it would be checking their phone, looking at their
email, messages and social media accounts.
The
introduction of the first mass market, multi-functional smartphones
in 2007 sparked the beginning of an age where our social media
accounts, on-line banking and virtual games were available, on a hand
held device, at the touch of a button. It is something that has now
become second nature in the ever advancing technological world we
live In and as a result the mobile application market is booming.
Rovio,
the company behind one of the most popular games in the last few
years, Angry Birds, reported just under $200 million in revenue for
2012. It also reported $71 million in profit for the year. Candy
Crush Sage publisher King filed revealed in February 2014 that it had
generated a whopping $1.88 billion in revenue in 2013 along with
$1.98 billion in gross bookings.
A
report from MarketsandMarkets suggests that the mobile app market
will be worth an estimated £15 billion worldwide by 2015.
According
to the research firm’s ‘World
Mobile Applications Market (2010 – 2015)’ report,
the total global mobile applications market is expected to be worth
$25 billion by 2015 (up from about $6.8 billion in 2010).
The
value of of applications is evident with the multi-billion pound buy
outs taking place. In 2012 Facebook purchased Instagram for $1
billion and last year Facebook founder Mark Zuckerberg purchased
What'sapp for $19 billion and it's clear to see why with What'sapp
growing at a rate of 1 million users a day, it has become the most
popular instant messaging provider. The acquisition of these apps
provides the opportunity for advertising across platforms which can
generate milions in revenue.
“Apps
have become a part of everyday life, whether it be using google maps
for directions or checking your Facebook or Twitter pages, the market
is gaining tremendous momentum and can foresee it continuing to be
hugely successful for years to come.” ~ Managing Director Glen Lowes.
