Complete One: Have British companies become the masters of customer service?

Sales and marketing firm, Complete One are thrilled by the news that British companies appear to be outdoing American businesses when it comes to customer service.

American businesses have always been famous for their extreme customer service. Whilst many people would see their customer service as over the top, it has really worked in America and many businesses have generated great success through their excited attitudes towards their customers.

However, according to new research it appears that British businesses are now wowing their customers, more than ever before, with their great customer service and attention to detail. Complete One has revealed how some UK businesses are leading the way when it comes to customer service:

UK-based Red Carnation Hotels are leading the way in the service stakes, recently taking four of the coveted positions in the 2015 Conde Nast Traveller 100 Bes Hotels and Resorts in The World's reader's choice awards.

Their flagship Milestone Hotel in Kensington is delighting travellers with their amazing levels of care. For example, every guest's preferences are researched – even if they are visiting for the first time – so that staff can provide 'TNTs' – Tiny Noticeable Touches. This could be a favourite soap or a rare bottle of wine. If it's important to the guest they'll make it happen.

Fine jewellers Boodles are as quintessentially British as afternoon tea. The 217-year-old family business is steeped in history; they design and make stunning jewellery and host some of the best social events in the calendar. But it's their level of customer service that sets them apart.

Jamie Bennett, manager at Boodles' flagship Bond Street store recently flew to Hong Kong to take a client to lunch. This particular client had wanted a rare Patek Philippe watch. When Boodles were allocated one, Jamie decided to deliver it personally.

Complete One believes that these examples of going above and beyond for clients are exactly something which they have taken on board. The firm gets to know every one of their consumers on a personal level by connecting with them face-to-face. This way they are able to understand their consumers better and find services and products that really suit their needs.

Complete One is an outsourced sales and marketing firm based in Newcastle. The firm specialises in unique marketing techniques in order to deliver increased customer acquisition, brand awareness and brand loyalty to their clients. To do this they develop personalised marketing campaigns and take these to consumers via face-to-face marketing methods in order to create long-lasting and personal business connections between brand and consumer.

Source: http://www.managers.org.uk/insights/news/2015/october/how-british-companies-are-becoming-the-new-masters-of-customer-service-excellence

Complete One is urging companies to bring back the human element

Brand loyalty is consistently falling, and Newcastle-based direct marketing specialist Complete One is urging companies to use direct and personalised marketing strategies to retain and win customers back.

Complete One was founded in Newcastle in 2012 by Managing Director Glen Lowes in response to a gap in the market for interactive and personalised marketing solutions. “Research was showing that consumers were becoming turned off by consistent, identical, above the line marketing solutions and I saw an opportunity to capitalise on that and offer alternative marketing solutions,” said Managing Director at Complete One, Glen Lowes. 

Rather than high-cost, unmeasurable and impersonal marketing strategies, customer acquisition specialists Complete One offer cost-effective, measurable and tailor-made marketing solutions that deliver ‘the personal touch’ and guarantee high ROI. 

 Complete One believes it is through the use of the human element that it has been able to build brand loyalty for their clients. Using in-person promotions, at Complete One they go direct to customers. Meeting with customers in person allows them to build relationships, handle queries and instill consumer confidence. 

 Complete One believes in-person promotions are far more effective than digital advertising. Face-to-face marketing strategies mean Complete One is not limited to words on a billboard or seconds on a TV advert. Face-to-face interactions are hard to ignore or overlook. Companies spend millions of pounds on advertising campaigns that provide no real accurate, measurable results and feedback. The way people view TV is changing and as a result marketing has been forced to evolve. 

 Complete One recently acquired a new client to its portfolio: one of the UK’s leading broadband and telecoms providers. They have fast gained a reputation for delivering both quality and quantity results for their clients. “The key to our success, without a doubt, is the human element. We have high customer service standards and we are committed to delivering an outstanding customer experience every time. Human interaction is the strategy that allows us to maintain high customer service standards and build brand loyalty for our clients,“ said Glen Lowes. 

Complete One is an ambitious and dynamic outsourced sales and marketing company based in the heart of Newcastle's city centre. At Complete One they specialise in customer acquisition through in-person promotions at events and venues throughout the North East.  Their expertise lies in increasing market share and raising brand awareness, for their client portfolio, through face-to-face promotional marketing and sales campaigns.  In a world of ever advancing technologies, Complete One offers clients something that is often lacking in today’s digital world: the personal touch.