Managing Director of sales and marketing company Complete One, Glen Lowes, has been hugely inspired by the story of Jordan Belfort and how he has had such incredible successes along his entrepreneurial journey. Jordan Belfort now inspires others to have the same success through motivational speeches and workshops, so Complete One were excited when Jordan Belfort revealed on his personal blog what he believes makes an entrepreneur tick. The firm has reviewed Jordan Belfort’s findings:
There’s always room for improvement
Entrepreneurs tend to use their own needs to spot where something can be improved or created. For example, the story that Jordan Belfort highlights is that a man named Seth Goldman has a problem. He has just finished a run in Central Park, he’s thirsty, and he is looking for a bottled drink with more flavour and less sweetness. However, nothing like this exists. So, teaming up with a business partner, Barry Nalebuff, Goldman creates the exact product that he had been searching for, a better tasting tea, made with better ingredients. Entrepreneurs spot the need for a product in the market and then think: ‘If someone is going to make this then why can’t it be me?’ points out Complete One.
An entrepreneur is born
Entrepreneurs don’t have to show signs of extraordinary entrepreneurial skills in their youth. The beauty of entrepreneurship is that there is no age limit, points out Complete One. People become entrepreneurs because they are confronted with a problem and instead of ignoring it they get into thinking: ‘there’s got to be a better way.’ They start looking at the possibilities and then they start forming their vision.
Staying honest
Everybody sets their own standards and it is important for entrepreneurs to define theirs and then stick to them. Consumers are more likely to respect a business that upholds its values. Jordan Belfort points out that some standards need to be moved but not so far that it goes against the company’s original values completely; and that the product no longer upholds the values that originally attracted consumers.
Be flexible, but stick to your guns
Every business begins with an idea. Every business grows with a vision. Every business is sustained by customer loyalty. And every business fails when its vision is lost. Entrepreneurs often have to compromise. So entrepreneurs have to decide what they are willing to compromise on. This will play a big part in their future success.
Complete One is an outsourced sales and marketing firm based in Newcastle. The firm specialises in a personalised form of marketing which allows them to connect with consumers on a one-to-one basis via face-to-face marketing techniques. This often leads to long-lasting and personal connections between brand and consumer as well as increased customer acquisition, brand awareness and brand loyalty for their clients.
Complete One works closely with young professionals in order to help them develop into successful entrepreneurs. The firm’s Business Development Programme helps to teach young aspiring entrepreneurs the skills needed to be a success. Complete One looks up to people such as Jordan Belfort for inspiration on how to instil a sense of entrepreneurship in young people.
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