According to a recently conducted survey, 30% of respondents said that finding marketers with the right skills is a nightmare. This is highly concerning for the industry because without the right talent, businesses are unable to progress and grow.
Complete One has revealed that marketers need a very unique set of skills as the role of the marketer is more stressful compared to five years ago. Marketers need to be open and collaborative as well as respond rapidly to the pace of change. The role of the marketer has become more complex and marketers therefore need to be able to deal with uncertainty and be comfortable with risk-taking.
These skills are crucial for marketing success because in today’s fast-paced business environment, consumers are able to connect with their favourite brands through multiple devices at any given time. Modern technology has created a 24-7, ‘always on’ environment in which customers expect brands to treat them as individuals and respond to them consistently across a range of channels. This creates a number of challenges which cannot be solved by technology, making the job of a marketer much more complex. Nearly half of people surveyed said that this complexity makes it harder to be effective.
Complete One believe that this has created a need for responsive teams. Regardless of technology it is ultimately people who make decisions, analyse data and build the customer experience. Complete One believes that in order to succeed, companies must build teams that can respond dynamically to customers’ need and expectations. This means that marketers must have core skills in areas such as content, mobile and social but also soft skills such as the ability to deal with change or spot opportunities.
Complete One therefore believes that the key to solving the problem and bridging the marketing skills gap lies in sharing skills and knowledge. Marketing tends to be seen as a standalone discipline that should be entirely managed by one team. But everyone within an organisation needs to develop their digital skills, points out the sales and marketing firm. Expertise in one specific channel can be valuable, but sharing skills and knowledge across multiple channels is always going to be the most effective way to increase general marketing capability within an organisation. Progressive firms are able to change the way they operate and are creating cross-departmental marketing teams. Working closely with the IT team for example is essential given the technology and complexity of data involved in today’s marketing.
Complete One is an outsourced sales and marketing firm based in Newcastle. The firm specialises in a personalised form of direct marketing which allows them to make long-lasting connections with consumers, on behalf of their clients’ brands. By working closely alongside their clients the firm are able to design and implement campaigns which are tailored to their target consumers. The firm then takes these campaigns directly to consumers via face-to-face marketing techniques. This personal connection often leads to increased customer acquisition, brand awareness and brand loyalty.
Complete One ensures that their business is always full of fresh talent and that their marketing skills are always up-to-scratch with what the market demands by teaching their entire team a wide range of marketing and sales skills on a daily basis. This helps to improve their knowledge in the area and work together constructively to create the best campaigns for their clients’ brands.
No comments:
Post a Comment