The world in which we now live is extremely fast paced. We've become accustomed to having things done at the touch of a button. We are impatient and don't like to have to wait, the same ideology applies to Television. Why watch adverts when you now have the luxury of fast forwarding through pre recorded programmes? As more and more people are changing the way they watch TV with the introduction of platforms such as Sky Go, Sky Plus, Virgins Tivo and other alternatives, the question has to be asked, how will technology influence companies marketing?
Research shows that 86% of people fast forward through adverts when watching shows they've pre-recorded. With companies paying large sums of money on advertising campaigns, especially during prime time programming, it is inevitable they may begin to consider spending their budget on alternative marketing methods. While it is undeniable the massive impact that a TV advertisement has it also unmeasurable in terms of customer acquisition rates. A company is unable to ascertain the percentage of customers who purchased or subscribed to their products/services based on a TV advertising campaign.
“I predict that more companies will start to opt for more direct marketing strategies. How, where and when people watch TV has changed, therefore so will companies approach to advertising. One of the reasons Complete One has continued to go from strength to strength is our personalised, cost effective marketing methods. Our ability to plan and implement a direct marketing campaign in a short space of time, generating high customer acquisition rates, rapidly increasing our clients Brand Awareness and Market Share has made our business model extremely attractive to many companies .” ~ Managing Director, Glen Lowes
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