Complete One Explore the Advantages of Customer Loyalty Schemes

Brand loyalty can be defined as consumers who become committed to a brand and make repeat purchases over time. Brand loyalty is a result of consumer behaviour and is affected by a person's preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price.


Loyal customers are the most profitable versus the consumers who pick and choose based on promotions. Recent consumer trends suggest that people are more likely to go for price rather than brand, as illustrated by the findings of a recent Which survey stating Aldi had beat Marks & Spencers and Waitrose to the title of the UK's favourite supermarket. Customers voted it the best supermarket as it provided value for money and helped to ‘ease the impact of increasing food prices on day-to-day budgets’.

The recent success of both Aldi and Lidl is a sign of the times. As companies battle to win customers back, with Ryan Air just signing up 2 million loyalty scheme members, we wanted to see what the benefits of a customer loyalty scheme were.


Helps Retain Existing Customers


Loyalty schemes provide customers with incentives and rewards to continue buying or using the same brand. Loyalty programme operators often report that when customer starts redeeming rewards, enthusiasm and engagement increase.


Targeted Marketing


The data collected from a loyalty programme can be used to better cater for the customers varying needs. By identifying customers purchase history it allows for more targeted marketing specific to customer needs. The more sophisticated type of loyalty programme - such as the UK's Tesco Clubcard - can not only target advertising material almost individually to its many millions of members but it can accurately measure the response rates to those advertisements as well which is invaluable data for any company to allow them to retain customers.


Attract New Customers


While the main aim of a loyalty scheme is to lock-in existing customers and reward them for their loyalty, a positive by-product is that it will inevitably attract new customers. When people feel that they're getting an unbeatable deal then they're more likely to switch allegiance, therefore the percentage of new customers is directly linked to the quality of the rewards and incentives on offer.



Best Customer Marketing 

Simply put, best customer marketing (BCM) involves spending more time, effort, and money on your best customers in order to maximise the return on marketing investment. It has become the driving force behind the leading loyalty programmes in the world today.

Reduce Promotional And Advertising Costs

The data configured from a loyalty scheme allows companies to target their marketing meaning significant savings can be made. There is no need to send out thousands of flyers that will be thrown away unread, or take pages of newspaper space that is irrelevant to many of the readers.

Upcoming Events at Complete One

Expansion into Scotland


It's an exciting time for everyone at Complete One as we continue to set new records week upon week and our business expands. We're ecstatic to officially confirm our expansion into Edinburgh and we will commence trading on June 16^th. Our Telecoms client are really excited as this expansion will bring in around an extra £1.6 million over the next coming 12 months which will take Complete One's value to our client up to £3.5 million over the financial year. It's a particularly exciting time for kirsty Pennal who will be running the project up in Scotland for us. Kirsty completed our Business Development program in only 10 short months. When Kirsty began working with Complete One she had no prior marketing or sales experience and is a perfect example of how a great student mentality and work ethic can compensate for lack of experience. Our expansion into Edinburgh will provide 6 other individuals currently working with our Newcastle office with a tremendous opportunity for development.

It' a huge first step towards our expansion goals for this year.  At the start of the year the aim was to open offices in Edinburgh and Dublin and now we're half way there.


United States Competition 


We are running a competition based on growth and sales for reps to be flown to Philadelphia to attend the US Sales Awards Seminar on June 28^th with a 4 night hotel stay. Having the opportunity to meet with our US counterparts and establish new networking links will be incredibly beneficial for the lucky winners. They will also hear from some of our industries most successful people as there will be guest speakers attending the seminar. It won't all be business as they will get to visit New York on the trip.


Top Gun / Rising Star Weekend


Due the the fantastic response we received to our Winners Circle competition, and the amount of fun had last time at Alton Towers, we have decided to run a Top Gun / Rising Start weekend on May 30^th-31^st. The prize will include 2 nights at the winners cottage as well as 1 day at Alton towers and will also include a business seminar tailored to the 4 winners individuals needs to help them complete the Business Development program even faster than Kirsty did.


Make sure to check back to see who the lucky winners are.

Complete One Investigate Brand Fatigue

When asked by global marketing agency Momentum Worldwide to classify their relationship with brands in terms of interpersonal relationships; family member, friend, acquaintance or enemy, over half (54 per cent) of those in Britain consider brands as only ‘an acquaintance’ from a survey of 6504 people across 12 countries. The survey showed the correlation between countries with long term exposure to brands and consumers experiencing brand fatigue.

“Brand fatigue exists, especially when brands just copy and paste the above-the-line marketing campaign into the social sphere and expect it to resonate,” says Sam Thomson, UK brand and values director at The Body Shop.

This research is great news for Complete One and the other companies like ours. While consumers are becoming increasingly “turned off” by the same continuous above-the-line marketing campaigns this is where below-the-line marketing strategies should be implemented. At Complete One we've adopted a more personalised approach to direct marketing, meeting with customers face to face we are able to gain a tremendous advantage over our competitors. In the current economic climate, brand loyalty is declining as people go in search of cheaper alternatives. At Complete One we are able to offer our clients rapid customer acquisition as well as building their brand loyalty.

In order to engage with consumers it is crucial that companies tailor their marketing creating a more personalised, individual experience. With the research showing that extensive exposure to brand messages is causing fatigue, creating authentic experiences for consumers should help refresh interest.

“This report has highlighted the need for more personalised, tailor-made marketing strategies as many consumers are becoming switched off as companies are failing to engage with their consumer base. I don't think it's a coincidence that direct marketing has become a more popular method for companies to employ.” ~Glen Lowes, Managing Director at Complete One

Complete One's Latest Success Story ~ The Growth Continues

My name is Kirtsy Pennal, I have been working with Complete One for 10 months, in March I completed the companies Business Development Program and now I am in the planning stage to oversee my own project.


I grew up in a small town outside of County Durham called Spennymoor. Throughout my childhood I loved horses and my dream was to go into the equestrian field. I moved to Newcastle in 2007 to study Geography at Newcastle University, Graduating with a Bachelor of Science Honors in July 2010. 


After graduating I decided to chase my dream of earning a living from equestrianism. I established my own company Unique Carriage Services Ltd, providing horse drawn wedding and funeral services across the North East of England. Alongside the carriage company I also produced horses and did some affiliated eventing on my own horses. 


I experienced good success running Unique Carriage Services, however due to the economic downturn when the UK went into recession, I quickly realised people didn't have as much flexible income. I realised that I wasn't going to provide myself with the lifestyle I aspired towards so I began to search for a new career challenge. 


In June 2013 I began working with Complete One, I had zero experience in the marketing and sales field but thanks to the dedicated group of people at Complete One and the incredible training I gained all of the necessary skills and knowledge to grow and develop with the company. After only 8 short months I completed the companies Business Development Program.


Over the next couple of months my goal is to master campaign management to allow me to oversee my own project this Summer. I am very excited about the company goals for the future and aim to be a massive part in the growth of Complete One.

Upcoming Summer At Complete One

It's Easter weekend and only two months until the colleges and universities break up for the Summer. At Complete One Summer has traditionally been our best season for growth. We have many students and graduates who apply to work with us as they look to acquire new skills to bolster their CV as well as have some fun and make some money. On the other hand it is a time when graduates are taking their first steps into the business world as they look to get their foot on the career ladder. So why do so many graduates and students choose to work with Complete One? It's simple really, the skills we enable them to master over such a short period of time, is unrivalled in any other industry.

Our business model allows us to accommodate both types of individuals. In 3 short months, between college/university breaking up for the Summer, we are able to provide individuals key skills for future business success that would usually take years to learn in most other industries. Our business is extremely fast paced and it is for that reason we allow people the opportunity to take on extra responsibility so early on and why we have fast tracked learning.

For recent graduates just starting out, trying to integrate themselves into the business world it can be an extremely daunting prospect. A 2013 government survey found that 47% of graduates were in non graduate roles. At Complete One our Business Development Program is a perfect solution for graduates looking to put the skills they learned studying into practice. As our client portfolio continues to grow the opportunities for development grow simultaneously.

"I always anticipate Summer with great expectations.  It is during that time frame we have found many of our success stories and I am excited to see what talented individuals walk through our doors in Summer 2014" ~ Managing Director Glen Lowes

Unfortunately we have limited places so send your CV to admin@completeone.co.uk  for immediate consideration.  

Complete One Look At The Benefits of Social Media Marketing

Social Media is simply a new marketing platform companies can use to increase their exposure and build an audience. Sites such as Facebook, Twitter and Pinterest, just to name a few, generate millions of traffic on a daily basis. The exposure companies can garner, almost in an instant, illustrates the power of social media and the influence it can have has become undeniable.

Complete One examine the benefits of social media marketing;

Brand Recognition - Consumers purchase decisions are often influenced by brand recognition. You only need to take a look at Coca-Cola's advertising budget to see how incredibly important brand recognition is. They are one of the most recognisable brands in the world and yet they still continue to spend an average of $2.5 billion every year on advertising. Social media is an extremely powerful brand-building tool. With social media, you can control how you want to position your company and what you want people to know about what you do. It allows you to build a reputation for your brand around your company’s values, benefits, and advantages.

Customer Service - If you are looking for a way to field customer comments, concerns, and questions, then social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.

Influence - As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, clients and other business opportunities. It’s a bit like when you see a crowd hovered around something, you can’t help but want to see what all the fuss is about, so a large audience will only attract more interest.

According to the 2013 Social Media Marketing Industry Report conducted by Social Media Examiner; 89% of respondents said that social media marketing has generated more business exposure and 64% saw lead generation increase by using social media 6 hours or less per day.

These statistics illustrate the tremendous influence social media can have and how important it is for companies to incorporate it into their marketing strategy.   

Complete One's 10 Golden Rules For Providing Excellent Customer Service

At Complete One we firmly believe that our success has been built on always putting the customer first! Below are our 10 golden rules for ensuring great customer service.


1/ The old adage, the customer is always right, should always be remembered. Your main objective is to service and satisfy customer needs and strive for customer satisfaction!


2/ Be a good listener. Take time to identify customer needs. Effective listening and undivided attention are particularly important on the show floor where there is a great danger of looking around to see to who else we could be selling to.

3/ Identify and anticipate needs. Customers don't buy products or services. They buy good feelings and solutions to problems. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs.

4/ Make customers feel important and appreciated by treating them as individuals. Always use their name when talking to them as it personalises their experience. People value sincerity and It creates good feeling and trust which hopefully builds a relationship which will lead to brand loyalty.

5/ Always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you can do it and figure out how to later. Try to make doing business with you easy and always do what you say you are going to do.

6/ When something goes wrong, apologise. Customers appreciate it. Deal with problems immediately and let customers know what you have done. Make it simple for customers to complain and value their complaints as it gives us an opportunity to improve our service.


7/ Think of ways to elevate yourself above the competition. It can be a crowded market and by changing small aspects of your business it could lead to greater customer acquisition rates.


8/ Get regular feedback, encourage and welcome suggestions about how you could improve.


9/ Treat the people you work with well, they are your internal customers and need a regular dose of appreciation. Thank them and find ways to let them know how important they are.




10/ The golden rule of customer service is always put the customer first! Ensuring they have a positive experience when dealing with you should be your number one priority.