Complete One Look At The Benefits of Social Media Marketing

Social Media is simply a new marketing platform companies can use to increase their exposure and build an audience. Sites such as Facebook, Twitter and Pinterest, just to name a few, generate millions of traffic on a daily basis. The exposure companies can garner, almost in an instant, illustrates the power of social media and the influence it can have has become undeniable.

Complete One examine the benefits of social media marketing;

Brand Recognition - Consumers purchase decisions are often influenced by brand recognition. You only need to take a look at Coca-Cola's advertising budget to see how incredibly important brand recognition is. They are one of the most recognisable brands in the world and yet they still continue to spend an average of $2.5 billion every year on advertising. Social media is an extremely powerful brand-building tool. With social media, you can control how you want to position your company and what you want people to know about what you do. It allows you to build a reputation for your brand around your company’s values, benefits, and advantages.

Customer Service - If you are looking for a way to field customer comments, concerns, and questions, then social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.

Influence - As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, clients and other business opportunities. It’s a bit like when you see a crowd hovered around something, you can’t help but want to see what all the fuss is about, so a large audience will only attract more interest.

According to the 2013 Social Media Marketing Industry Report conducted by Social Media Examiner; 89% of respondents said that social media marketing has generated more business exposure and 64% saw lead generation increase by using social media 6 hours or less per day.

These statistics illustrate the tremendous influence social media can have and how important it is for companies to incorporate it into their marketing strategy.   

Complete One On How To Work Smarter, Not Harder

How many times have you found yourself saying “there aren't enough hours in the day”? Wishing there were 30 hours in a day instead of 24.  We often found ourselves overwhelmed with the amount of work we have to complete on a daily basis. Here's some food for thought, work smarter not harder!


The main problem is getting bogged down with menial tasks rather than prioritising. Below are some excellent tips to help make your day run more smoothly and productively.


1/ Get An Early Start

It seems so simple but by starting your day earlier, you will inevitably be more productive. The urge to snooze your alarm in the morning plagues nearly all of us. Don't be tempted, get out of bed the first time your alarm goes and get your day started. It’s so much nicer and less stressful to get an earlier start on something.

2/ Complete The Most Important Tasks First


This is the golden rule of time management. Identify the tasks that are most crucial to be completed first allows you to get the most important tasks of the day out of the way first.

3/ Learn To Say “no”

Agreeing to help a colleague or attending a meeting you hadn't pre-planned for can set back your whole day. Although being able to juggle various engagements and manage your time well is a great skill to have, your main objective should be to take on only those commitments that you know you have time for.

4/ Devote Your Entire Energy & Focus To The Task At Hand

Don't allow yourself to be extracted by your phone or your favourite social media site.

Concentrate on one task. At a time. Concentrating solely on one things naturally produces greater results than trying to multi-task.

5/ Commit To Your Plan And Follow It Through

Don’t flake on your own plan to do something! Be resolute. Be committed. Be professional about it, and follow through. A will to accomplish what you decide to accomplish will take you anywhere.

Complete One Examine The Effect Technology Will Have On TV Advertising?

The world in which we now live is extremely fast paced. We've become accustomed to having things done at the touch of a button. We are impatient and don't like to have to wait, the same ideology applies to Television. Why watch adverts when you now have the luxury of fast forwarding through pre recorded programmes? As more and more people are changing the way they watch TV with the introduction of platforms such as Sky Go, Sky Plus, Virgins Tivo and other alternatives, the question has to be asked, how will technology influence companies marketing?


Research shows that 86% of people fast forward through adverts when watching shows they've pre-recorded. With companies paying large sums of money on advertising campaigns, especially during prime time programming, it is inevitable they may begin to consider spending their budget on alternative marketing methods. While it is undeniable the massive impact that a TV advertisement has it also unmeasurable in terms of customer acquisition rates. A company is unable to ascertain the percentage of customers who purchased or subscribed to their products/services based on a TV advertising campaign.





“I predict that more companies will start to opt for more direct marketing strategies. How, where and when people watch TV has changed, therefore so will companies approach to advertising. One of the reasons Complete One has continued to go from strength to strength is our personalised, cost effective marketing methods. Our ability to plan and implement a direct marketing campaign in a short space of time, generating high customer acquisition rates, rapidly increasing our clients Brand Awareness and Market Share has made our business model extremely attractive to many companies .” ~ Managing Director, Glen Lowes