Complete One Look At The Benefits of Social Media Marketing

Social Media is simply a new marketing platform companies can use to increase their exposure and build an audience. Sites such as Facebook, Twitter and Pinterest, just to name a few, generate millions of traffic on a daily basis. The exposure companies can garner, almost in an instant, illustrates the power of social media and the influence it can have has become undeniable.

Complete One examine the benefits of social media marketing;

Brand Recognition - Consumers purchase decisions are often influenced by brand recognition. You only need to take a look at Coca-Cola's advertising budget to see how incredibly important brand recognition is. They are one of the most recognisable brands in the world and yet they still continue to spend an average of $2.5 billion every year on advertising. Social media is an extremely powerful brand-building tool. With social media, you can control how you want to position your company and what you want people to know about what you do. It allows you to build a reputation for your brand around your company’s values, benefits, and advantages.

Customer Service - If you are looking for a way to field customer comments, concerns, and questions, then social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.

Influence - As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, clients and other business opportunities. It’s a bit like when you see a crowd hovered around something, you can’t help but want to see what all the fuss is about, so a large audience will only attract more interest.

According to the 2013 Social Media Marketing Industry Report conducted by Social Media Examiner; 89% of respondents said that social media marketing has generated more business exposure and 64% saw lead generation increase by using social media 6 hours or less per day.

These statistics illustrate the tremendous influence social media can have and how important it is for companies to incorporate it into their marketing strategy.   

Complete One on Brand Loyalty & Direct Marketing

Brand loyalty is defined as the tendency of some consumers to continue buying the same brand of goods rather than competing brands.


In the age of the internet, Brand Loyalty is slowly disappearing. Apart from a few exceptions, top brands aren't able to retain their status as market leaders as long as they used to. So what's changed? Before the internet people tended to make purchase decisions based on advertisements and past experiences with a company. However, a recent study by PricewaterhouseCoopers found that 80% of consumers now look at online reviews before making major purchases, and a host of studies have logged the strong influence those reviews have on the decisions people make. 


So what can companies do to fix this? Alter their marketing strategy! At Complete One, in our experience consumer confidence and brand loyalty go hand in hand. If a customer feels their buying experience has been positive and the customer care has been to a high standard then it instils greater consumer confidence which is something that will be considered when making future purchases.


A direct marketing campaign allows a company to get their message out to customers on an individual basis, rather than through a mass medium as with more traditional marketing methods. “I firmly believe that our approach of face to face marketing is one of the greatest advantages we have over our competitors. Having the opportunity to speak to someone face to face allows us to build a relationship with our customers. It is a much more personal approach than many other marketing strategies. Being able to greet customers with a smile and a handshake is what instils consumer confidence, which naturally builds brand loyalty. “ Glen Lowes, Managing Director at Complete One.


Many companies are now outsourcing their marketing and sales to companies like Complete One. We put the customer first! By ensuring their experience is a positive one from start to finish we are able to instil consumer confidence which in turn produces higher acquisition rates for our clients while remaining extremely cost effective! The first time a consumer makes a purchase is the prime opportunity to build a relationship and begin to establish brand loyalty. By taking a more direct and personalised approach to marketing, consumer confidence and brand loyalty will simultaneously rise.


Through direct marketing we will continue to strive for customer satisfaction and brand loyalty for our clients.

Why Outsourcing Is Good For Your Business

With the U.K. economy going from bad to worse, recently entering into a triple dip recession, many large corporations are looking for ways to slash their budgets while maintaining high levels of productivity. Most companies are now understandably cautious about spending large sums on traditional media and print methods of advertising and are therefore turning to companies like Complete One to conduct the sales & marketing of their products through tried and tested, cost effective methods. Outsourcing in laymen’s terms basically means handing over the reigns to a firm specialising in marketing & sales rather than keeping the project in house.

In business terms outsourcing is described as the contracting out of an internal business process to a third party organization. The practice of contracting out a business process rather than staffing it internally is a common feature in the modern economy. Often the tasks that are outsourced could be performed by the company itself, but in many cases there are financial advantages that come from outsourcing. Outsourcing can offer greater budget flexibility and control. Outsourcing lets organizations pay for only the services they need, when they need them. It also reduces the need to hire and train specialized staff, brings in fresh engineering expertise, and reduces capital and operating expenses.

We can break down outsourcing strategies into three broad categories that meet different goals:

• Efficiency – the first step in an outsourcing strategy is to achieve cost savings, typically through process efficiencies.
• Enhancement – once cost savings have been realized the next stage is to achieve operational improvements related to business objectives such compliance and meeting availability expectations
• Transformation – business transformation is the end goal for an outsourcing strategy, where an outsourcing relationship is used to drive business performance improvements

With the economy continuing into a downward spiral, with no signs of coming out of recession any time soon we expect the number of companies turning to outsourcing to rise. It's no coincidence that Direct Sales has been the fastest growing industry in the world for the last 3 years. It's a recession proof industry that's going from strength to strength and here at Complete One we're excited to be a part of that. Our personalised approach and tailor made marketing strategies have made our business model highly attractive for many blue chip corporations which is why we have an ever growing client portfolio.