Complete One highlight the 6 differences between great and bad leaders

Newcastle-based, direct marketing and sales specialists, Complete One believe that strong leadership is the foundation for success in any area of life. Here they have highlighted the 6 differences between great and bad leaders.

Complete One believe that excelling in leadership will result in success. As an expanding company that frequently talent scout, one of the main transferable skills they look for is the ability to lead. Here, Complete One examines the 6 differences between great and bad leaders.

1. Great leaders see potential in people and can nurture it.
Bad leaders fail to identify potential, and instead only focus on the negative, and find fault.

2. Great leaders are always positive and encourage others to do better.
Bad leaders are negative, and are always blaming others for their failures rather than taking responsibility,

3. Great leaders motivate and inspire people to learn, grow and develop.
Bad leaders are only interested in their own progression; they aren’t concerned about the growth of others.

4. Great leaders have the ability to recognise people's strengths and place the best people in the right positions to help them perform well.
Bad leaders exploit people to the benefit of themselves.

5. Great leaders are open to new ideas and are always looking to innovate and improve.
Bad leaders fear change and are unwilling to take any risks.

6. Great leaders appreciate the efforts of their team and recognise and reward them for those efforts.
Bad leaders don’t value their team, and they have the attitude that every member of their team is replaceable.

Since their launch in 2012, Complete One has continued to go from strength to strength. In 2016, the firm broke the £1 million turnover barrier, a goal they have been working towards all year.  Mr Lowes attributes the firm's success to their focus on leadership. At Complete One, leadership is a focal point of their coaching and mentoring program. Managing Director, Glen Lowes, takes a hands-on approach, actively advising and guiding young professionals, educating them on the pillars of leadership, and how to lead and motivate others.

“I believe that every successful business is built on solid leadership foundations and those good leaders are imperative for a business to succeed and prosper.” Said Managing Director, Glen Lowes.

Complete One is an outsourced sales and marketing firm based in Newcastle. The firm specialises in a personalised form of direct marketing which allows them to make long-lasting connections with consumers on behalf of their clients’ brands. Complete One believes that their commitment to developing leaders has been the catalyst for their success.

SOURCE: http://www.lifehack.org/465016/8-big-differences-between-great-leaders-and-bad-leaders

SOURCE: http://addicted2success.com/success-advice/3-effective-principles-to-help-you-stop-procrastinating-and-start-taking-action/ 

Complete One Announce Commitment to On-going Development

Complete One reconfirm commitment to ensuring entrepreneurship is actively promoted as a great career choice. The firm believes work-force development is the key to business growth as is illustrated by the company's dedication to providing contractors with opportunities for personal and professional development through free workshops.

The Personal Development in the Workplace Study 2014 found that companies are putting staff training and development back on the agenda after cutting back during the recession. An increasing number of employees now feel their employer is serious about their personal development. According to the report, 58% of employees responded positively compared with just 52% the year before. The number of employees being provided with structured personal development plans has also increased, up 8% Year-on-year to 42%.

Research also showed that employees are discussing their personal development more frequently with employers.

The number claiming that they never discuss development and training is down by 5% to 23%.Still over half of small business employers, 58% to be exact, still aren't providing development or training initiatives.

Unfortunately the report has revealed that women and men aren't getting equal opportunities.42% of men now have a personal development plan compared with only 39% of women.  Complete One is an equal opportunity business, regardless of age, gender, education, colour or experience, everyone is offered the same opportunities.

Providing employees with development opportunities can be hugely beneficial for small businesses and can drastically assist in their growth. When employees feel like they have the chance to progress and grow it can assist in retention.  Through their commitment to on-going development, Complete One have reaped the benefits.  The company has grown from one location in Newcastle to an office in Scotland's capital City Edinburgh last year and they have plans to expand into Glasgow in April.  The company are advocates of entrepreneurship and are committed to developing and training their work-force.

"One of the things I love about being a business owner is being able to provide development opportunities for others and Complete One is first and foremost a development business. " said Managing Director, Glen Lowes.

At Complete One we specialise in below line customer acquisition. Our expertise lies in increasing market share and raising brand awareness, for our client portfolio, through face to face promotional marketing / sales campaigns at high profile events and venues throughout the North East and Scotland. In a world of ever advancing technologies, we offer our clients more personalised marketing strategies. Our tailor made marketing strategies, developed by identifying each clients USP, allow us to create the perfect campaign, for maximum impact, for any client within any industry. We provide both our clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One investigates how your morning coffee could be affecting your success

After more than a decade of rapid growth, the UK-branded coffee shop market is defying all previous expectations as coffee wins the hearts and wallets of consumers. Complete One investigates the effects coffee can have on a business.

There appears to be no end to the café culture trend which began more than a decade ago, with coffee achieving a current growth rate 7 to 8 times that of the British economy, giving it a net worth of 6.2 billion pounds.

Complete One look at the pros and cons of caffeine goods. Starting with the positives: most people start drinking caffeine because it makes them feel more alert and improves their mood.  In the short term, many studies show that caffeine improves cognitive task performance, which is the reason many people use it as a tool to aid concentration and boost productivity in the work place.



On the other hand, research has unearthed some information that may influence an individual’s exposure to the nation’s favourite hot drink.  Drinking caffeine triggers the release of adrenaline.  When caffeine puts a person’s brain and body into a hyper-aroused state, their emotions get overrun, and their ability to deal with an irate customer or an important client meeting will be at the mercy of an emotional rather than rational response.  Reports found irritability and anxiety are the most commonly seen emotional effects of caffeine.



Furthermore, it was found that it had a six-hour half-life, which means it takes a full twenty-four hours to work its way out of our system. If a person has a cup of coffee at 8 a.m., they would still have 25 percent of the caffeine in their body at 8 p.m. Any caffeine-based drink in the afternoon will still be at 50 percent strength by bedtime. Any amount of caffeine in a person’s bloodstream - with the negative effects increasing with the dose - makes it harder to fall asleep.  Want to quit? It’s not that easy; like any stimulant, caffeine is physiologically and psychologically addictive. If a person chooses to lower their caffeine intake, they should do so slowly under the guidance of a qualified medical professional.  Caffeine withdrawal causes headache, fatigue, sleepiness and difficulty concentrating.



Complete One look at alternative ways to boost cognitive task performance.



Fill a glass with water - Dehydration can cause lack of energy and fatigue, so boosting energy levels can be as simple as drinking more water instead of fuelling up on caffeinated beverages.



Try burst training – “The most efficient way to increase cardiovascular strength, brain health, and energy is through interval training,” writes Bowden in ‘The Most Effective Ways to Boost Your Energy’. "After just 10 minutes of interval training, you should have enough energy to blast through your day." Everyone has to fit in ten minutes of some exercise in the day.



Complete One specialise in below line customer acquisition. Their expertise lies in increasing market share and raising brand awareness for their client portfolio, through face to face promotional marketing/sales campaigns at high profile events and venues throughout the North East and Scotland. In a world of ever-advancing technologies, they offer their clients more personalised marketing strategies. Their tailor-made marketing strategies, developed by identifying each client’s USP, allows them to create the perfect campaign, for maximum impact for any client within any industry. They provide both their clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One's Rising Star & Top Gun Weekend

On the first weekend of November we held a Rising Star & Top Gun weekend. These weekends are designed to recognise and reward the people in our business who have shown great consistency in their performance over the last couple of month sand also to give credit to the people who are new to the business and are already showing promising signs of being the next front runners. This time we had the opportunity to hold a joint event with our partners in our Edinburgh office.


The lucky winners were; Robyn Spoors, Rachel Robinson, Conall McGinnity and Kirsten Phelps.


The weekend kicked off with paint-balling at one of Scotland's top paint-balling venues Bedlam Paint-baling, in Edinburgh. Team Edinburgh versus Team Newcastle made it extremely competitive and the combat game was a big hit as always.

After the exertion of paint-balling we had a relaxing evening at a VIP Champagne Bar in Edinburgh City Centre.  

The weekend was a great team bonding session and was a well earned reward for those selected as the Top Guns and Rising Stars.  "With only 6 weeks left till the end of the year I am extremely confident this will be our best year yet at Complete One and our focus is on finding the next talented group who will be attending these events next year" said MD Glen Lowes

You Snooze, You Lose!

How many times did you hit the snooze button this morning? When you finally got our of bed were you feeling groggy and in need of a serious caffeine fix? Is that really how you want to start your day? The snooze button is not your friend.

“The temptation to hit the snooze button for an extra 5 minutes sleep can be overwhelming. By changing your habits and getting up and out of bed straight away you will wake up feeling fresher and ready to start the day.” said Managing Director Glen Lowes.    

Complete One share 4 tips to get you going bright and early; .


1/ Keep your alarm across the room


If your phone or alarm clock is next to your pillow then you're more likely to hit snooze. By having it out of reach, forcing yourself to get out of bed to put the alarm off the chance of getting up first time is much higher.


2/ Let there be light


To get a good nights sleep make sure you have no distractions, no TV or iPad, the room should be in absolute darkness. When you wake up you want the opposite, open your curtains and let the light shine through.


3/ Start with a shower


It might sound obvious but there are chemical reasons too. When you shower your brain releases the neurochemical dopamine, allowing you to start the day in a happier more relaxed state.


4/ Find your passion


Getting out of bed in the morning, especially in winter, is made 10 times easier if you have a passion. If it's not your career then find projects and goals so you wake up with exuberance.

Want To Be Good At Sales? Let Complete One Show You How!

What Makes A Good Sales Person?

A study published in psychological science shows that extroverts and introverts overall get the same results. It is the people who are able to adapt to the situation and individual customers who perform greatest. Picking up on behavioural cues from potential customers is what has the biggest effect on whether a sale is made or not.

Complete One have compiled a list of what we believe are the key traits of successful sales people.

1.Assertiveness

Take control, by being assertive it allows you to move a sales situation forward without offending or frustrating the customer. Think of it as being located halfway between passivity and aggressiveness.




2. Empathy


Adapting your behaviour to the customer's moods and emotions. The first step in being able to empathise is listening and observing, recognising their mood allows you to adapt your pitch to generate the best result. You must be able to relax and relate and put the customer at ease.


3. Problem Solving

There are an abundance of problem makers, what every successful sales person needs to learn is problem solving. Creating new ways to satisfy the customer's needs, both financial (the ROI of your offering) and emotional–such as the customer's need to be convinced that your and your firm are reputable and reliable.

4. Positive Attitude

A positive attitude is quite possible the most important skill to be learned or trait possessed that can make the difference. Optimism helps you maintain a sense of balance when things go awry.

Learning and implementing the 4 traits identified above can turn anyone into a successful sales person. It is a common misconception that the best sales people are loud, outgoing and extroverted. I know from my own personal experience that anyone can become great at sales, it's not built into your DNA, while some people might have natural ability it is also something that can be learned” said Glen Lowes MD at Complete One

Complete One MD Reflects On The Year So Far

Now in the last Financial Quarter, Managing Director Glen Lowes reflects on what has been an incredible year so far. 

Within the last 3 months we have acquired a new client to our portfolio and expanded into a new city, opening an office in Scotland's Capital City, Edinburgh, in June.  The last Financial Quarter is set to been the most lucrative part of the year and I am anticipating an exciting end to 2014.


We had massive success with our Telecoms client in the first half of the year which gave us the foundations and platform for growth and the opportunity to expand into Scotland, our expansion being led by Complete One business partner Kirsty Pennal. I wanted to take Complete One to the next level and when we had the opportunity to work with a large client in the finance sector, It seemed like a perfect fit.  After only 8 weeks working on our new campaign, our offices in both Newcastle and Edinburgh have already started seeing the rewards for the hard work and effort that goes into launching a new campaign.


Our goals for the the end of 2014 / early 2015 is to expand Complete One into 2 new cities in the UK, once achieved this will see growth of 400% in only 6 months.

Our new partnership led us into promotional events marketing, representing our clients in major events and venues throughout England and Scotland. Events marketing is the most rapidly expanding form of marketing, it's everywhere you look and has become a part of everyday life. Due to our early success representing our newest client we are looking to expand our client portfolio further before the end of the year.  

2015 is set to be Complete One's biggest year to date, we are looking forward to seeing who our next success stories and future business partners will be, assisting with our growth and expansion throughout the UK.  

Complete One On The Mobile App Market

When you woke up this morning, what was the first thing you did? For the majority of people it would be checking their phone, looking at their email, messages and social media accounts.  


The introduction of the first mass market, multi-functional smartphones in 2007 sparked the beginning of an age where our social media accounts, on-line banking and virtual games were available, on a hand held device, at the touch of a button. It is something that has now become second nature in the ever advancing technological world we live In and as a result the mobile application market is booming.


Rovio, the company behind one of the most popular games in the last few years, Angry Birds, reported just under $200 million in revenue for 2012. It also reported $71 million in profit for the year. Candy Crush Sage publisher King filed revealed in February 2014 that it had generated a whopping $1.88 billion in revenue in 2013 along with $1.98 billion in gross bookings.


A report from MarketsandMarkets suggests that the mobile app market will be worth an estimated £15 billion worldwide by 2015. According to the research firm’s ‘World Mobile Applications Market (2010 – 2015)’ report, the total global mobile applications market is expected to be worth $25 billion by 2015 (up from about $6.8 billion in 2010).


The value of of applications is evident with the multi-billion pound buy outs taking place. In 2012 Facebook purchased Instagram for $1 billion and last year Facebook founder Mark Zuckerberg purchased What'sapp for $19 billion and it's clear to see why with What'sapp growing at a rate of 1 million users a day, it has become the most popular instant messaging provider. The acquisition of these apps provides the opportunity for advertising across platforms which can generate milions in revenue.


“Apps have become a part of everyday life, whether it be using google maps for directions or checking your Facebook or Twitter pages, the market is gaining tremendous momentum and can foresee it continuing to be hugely successful for years to come.” ~ Managing Director Glen Lowes.

Upcoming Events at Complete One

Expansion into Scotland


It's an exciting time for everyone at Complete One as we continue to set new records week upon week and our business expands. We're ecstatic to officially confirm our expansion into Edinburgh and we will commence trading on June 16^th. Our Telecoms client are really excited as this expansion will bring in around an extra £1.6 million over the next coming 12 months which will take Complete One's value to our client up to £3.5 million over the financial year. It's a particularly exciting time for kirsty Pennal who will be running the project up in Scotland for us. Kirsty completed our Business Development program in only 10 short months. When Kirsty began working with Complete One she had no prior marketing or sales experience and is a perfect example of how a great student mentality and work ethic can compensate for lack of experience. Our expansion into Edinburgh will provide 6 other individuals currently working with our Newcastle office with a tremendous opportunity for development.

It' a huge first step towards our expansion goals for this year.  At the start of the year the aim was to open offices in Edinburgh and Dublin and now we're half way there.


United States Competition 


We are running a competition based on growth and sales for reps to be flown to Philadelphia to attend the US Sales Awards Seminar on June 28^th with a 4 night hotel stay. Having the opportunity to meet with our US counterparts and establish new networking links will be incredibly beneficial for the lucky winners. They will also hear from some of our industries most successful people as there will be guest speakers attending the seminar. It won't all be business as they will get to visit New York on the trip.


Top Gun / Rising Star Weekend


Due the the fantastic response we received to our Winners Circle competition, and the amount of fun had last time at Alton Towers, we have decided to run a Top Gun / Rising Start weekend on May 30^th-31^st. The prize will include 2 nights at the winners cottage as well as 1 day at Alton towers and will also include a business seminar tailored to the 4 winners individuals needs to help them complete the Business Development program even faster than Kirsty did.


Make sure to check back to see who the lucky winners are.

Upcoming Events At Complete One

We have a business trip planned for 13-16th September for Managing Director Glen Lowes and 2 of our top performers to go to Dublin. The purpose of the trip is to participate in a conference and networking events that's been set up by our business partners in Ireland. While attending the conference the trip is also an opportunity to look at the prospect of expanding our business into Dublin next year as well as trialing a new client which we are looking at bringing to Newcastle before the end of 2013.

It's competition time again! We've organised a paint-balling event in Glasgow on October 13^th. We will be competing against our business partners in Dundee and Glasgow. Paint-balling always brings out people's competitive nature and we're excited to see if our guys can fly the flag for Newcastle and be victorious on the day. Paint-balling was an obvious choice because as is the case in business, to succeed it requires team work. As much as it is a competition the day is a team building exercise as it will also provide an opportunity to network with some of the top people in our industry at the moment.