Complete One Look At The Benefits of Social Media Marketing

Social Media is simply a new marketing platform companies can use to increase their exposure and build an audience. Sites such as Facebook, Twitter and Pinterest, just to name a few, generate millions of traffic on a daily basis. The exposure companies can garner, almost in an instant, illustrates the power of social media and the influence it can have has become undeniable.

Complete One examine the benefits of social media marketing;

Brand Recognition - Consumers purchase decisions are often influenced by brand recognition. You only need to take a look at Coca-Cola's advertising budget to see how incredibly important brand recognition is. They are one of the most recognisable brands in the world and yet they still continue to spend an average of $2.5 billion every year on advertising. Social media is an extremely powerful brand-building tool. With social media, you can control how you want to position your company and what you want people to know about what you do. It allows you to build a reputation for your brand around your company’s values, benefits, and advantages.

Customer Service - If you are looking for a way to field customer comments, concerns, and questions, then social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.

Influence - As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, clients and other business opportunities. It’s a bit like when you see a crowd hovered around something, you can’t help but want to see what all the fuss is about, so a large audience will only attract more interest.

According to the 2013 Social Media Marketing Industry Report conducted by Social Media Examiner; 89% of respondents said that social media marketing has generated more business exposure and 64% saw lead generation increase by using social media 6 hours or less per day.

These statistics illustrate the tremendous influence social media can have and how important it is for companies to incorporate it into their marketing strategy.