Complete One is urging companies to bring back the human element

Brand loyalty is consistently falling, and Newcastle-based direct marketing specialist Complete One is urging companies to use direct and personalised marketing strategies to retain and win customers back.

Complete One was founded in Newcastle in 2012 by Managing Director Glen Lowes in response to a gap in the market for interactive and personalised marketing solutions. “Research was showing that consumers were becoming turned off by consistent, identical, above the line marketing solutions and I saw an opportunity to capitalise on that and offer alternative marketing solutions,” said Managing Director at Complete One, Glen Lowes. 

Rather than high-cost, unmeasurable and impersonal marketing strategies, customer acquisition specialists Complete One offer cost-effective, measurable and tailor-made marketing solutions that deliver ‘the personal touch’ and guarantee high ROI. 

 Complete One believes it is through the use of the human element that it has been able to build brand loyalty for their clients. Using in-person promotions, at Complete One they go direct to customers. Meeting with customers in person allows them to build relationships, handle queries and instill consumer confidence. 

 Complete One believes in-person promotions are far more effective than digital advertising. Face-to-face marketing strategies mean Complete One is not limited to words on a billboard or seconds on a TV advert. Face-to-face interactions are hard to ignore or overlook. Companies spend millions of pounds on advertising campaigns that provide no real accurate, measurable results and feedback. The way people view TV is changing and as a result marketing has been forced to evolve. 

 Complete One recently acquired a new client to its portfolio: one of the UK’s leading broadband and telecoms providers. They have fast gained a reputation for delivering both quality and quantity results for their clients. “The key to our success, without a doubt, is the human element. We have high customer service standards and we are committed to delivering an outstanding customer experience every time. Human interaction is the strategy that allows us to maintain high customer service standards and build brand loyalty for our clients,“ said Glen Lowes. 

Complete One is an ambitious and dynamic outsourced sales and marketing company based in the heart of Newcastle's city centre. At Complete One they specialise in customer acquisition through in-person promotions at events and venues throughout the North East.  Their expertise lies in increasing market share and raising brand awareness, for their client portfolio, through face-to-face promotional marketing and sales campaigns.  In a world of ever advancing technologies, Complete One offers clients something that is often lacking in today’s digital world: the personal touch. 

What a Way to Start a Year

It has been an incredible start to the year at Complete One. On the second weekend of 2015 we officially welcomed Yanis Johnstone, from our Edinburgh office, to Stage 3 of our Business Development Program.  It's been a whirlwind six months since we opened our office in Scotland's Capital City and Yanis has been with us since day one. All of his hard work and efforts paid off when, in December, Yanis met criteria for stage 3.  We held the official ceremony, with our associates from Glasgow in attendance, on Saturday January 10th.

The first part of the day consisted of Yanis sharing his story and journey through the program, providing inspiration and motivation for the people we work with. The second half was one big celebration! Dinner, drinks and socialising.

Before Yanis began working with Complete One he had a varied career which couldn't have been further away from the sales and marketing industry. He was formerly in the army and spent a while living in Germany. After his time in the army he spent a short while working as a white van man, while in search of a new career opportunity. He began working with our Newcastle office in May 2014 and was among the 5 people who moved to Edinburgh to assist with the launch of our expansion into Scotland, in June. In only 6 short months he has completed our Business Development Program.

We are a company with big goals! Our people are our business and we are passionate about providing opportunities for personal and professional growth. We are of the belief that if the people we work with are doing well and developing then so will we. We're looking forward to seeing who will be next.

Complete One are an outsource sales and marketing company with offices in Edinburgh and Newcastle. We are one of the fastest growing companies in the North East. We specialise in below-line customer acquisition face to face promotional marketing / sales campaigns. Using our diverse expertise and experience we are confident we can get results for any brand.  

Complete One Countdown to Christmas

With the New Year rapidly approaching, at Complete One we have been reflecting on the year that's past and we are beginning to look ahead to 2015.


“When I sat down to review the year, and begin to plan and set goals for 2015, I was overawed by what we have achieved this year. This year has been our best year to date, and the tremendous success we experienced was largely unexpected If you had asked me this time last year where we would be 12 months later I could not have predicted the success we have had this year.” said Managing Director at Complete One, Glen Lowes


The start of the year set a precedent of what was to follow. In January we attended our industries National Awards Rally, in London, and we were among the award winners on the day when Managing Director Glen Lowes picked up an Outstanding Achievement award and Kirsty Pennal won a Top Performer award.

This year has involved a lot of travelling for us here at Complete One. We attended several business seminars across the globe in; Las Vegas, Barcelona, Dublin, London, Glasgow, Manchester and Birmingham. Being involved in these events is so important as it allows us to meet people in our industry who are doing incredibly well, meet new business associates and establish new networking links.


Our biggest business success this year was our expansion into Scotland. Our business partner Kirsty Pennal headed up the project as we opened our second office in Scotland's Capital City, Edinburgh, back in September. As our business expanded our client portfolio grew simultaneously. When we began working with a client in the financial sector, seeing us branch in promotional events marketing. This new acquisition will be the driving force behind our plans to expand further next year.


This year we continued our support for the Rainbow Valley charity. We attended their annual black tie ball at the Thistle Hotel Glasgow, in November. We believe that as we are blessed to have so much it is important to give back.

Looking ahead to 2015 we want to capitalise on the incredible momentum we've gained this year and we expect it to be bigger and better than ever! We already have more travel plans with business meetings arranged in Sydney, New York and Dublin. One of our biggest goals for next year is to further expand the Complete One brand. By the end of the first Financial Quarter of 2015 we will have expanded from 2 to 4 offices and by the end of the year that number will increase again as we plan to be in a minimum of 7 locations including; Glasgow, Newcastle, Edinburgh, Dublin, Leeds, Sheffield.


“2014 has really set the bar high! The success we have experienced this year has made me hungrier for more! I am so passionate about Complete One, the people we work with, and the work that we do and I want to expand our business and ideologies throughout the UK and beyond!” said Managing Director at Complete One, Glen Lowes





Complete One are an outsource sales and marketing company with offices in Edinburgh and Newcastle. We are one of the fastest growing companies in the North East. We specialise in below-line customer acquisition face to face promotional marketing / sales campaigns. Using our diverse expertise and experience we are confident we can get results for any brand. 

You Snooze, You Lose!

How many times did you hit the snooze button this morning? When you finally got our of bed were you feeling groggy and in need of a serious caffeine fix? Is that really how you want to start your day? The snooze button is not your friend.

“The temptation to hit the snooze button for an extra 5 minutes sleep can be overwhelming. By changing your habits and getting up and out of bed straight away you will wake up feeling fresher and ready to start the day.” said Managing Director Glen Lowes.    

Complete One share 4 tips to get you going bright and early; .


1/ Keep your alarm across the room


If your phone or alarm clock is next to your pillow then you're more likely to hit snooze. By having it out of reach, forcing yourself to get out of bed to put the alarm off the chance of getting up first time is much higher.


2/ Let there be light


To get a good nights sleep make sure you have no distractions, no TV or iPad, the room should be in absolute darkness. When you wake up you want the opposite, open your curtains and let the light shine through.


3/ Start with a shower


It might sound obvious but there are chemical reasons too. When you shower your brain releases the neurochemical dopamine, allowing you to start the day in a happier more relaxed state.


4/ Find your passion


Getting out of bed in the morning, especially in winter, is made 10 times easier if you have a passion. If it's not your career then find projects and goals so you wake up with exuberance.

Complete One MD Reflects On The Year So Far

Now in the last Financial Quarter, Managing Director Glen Lowes reflects on what has been an incredible year so far. 

Within the last 3 months we have acquired a new client to our portfolio and expanded into a new city, opening an office in Scotland's Capital City, Edinburgh, in June.  The last Financial Quarter is set to been the most lucrative part of the year and I am anticipating an exciting end to 2014.


We had massive success with our Telecoms client in the first half of the year which gave us the foundations and platform for growth and the opportunity to expand into Scotland, our expansion being led by Complete One business partner Kirsty Pennal. I wanted to take Complete One to the next level and when we had the opportunity to work with a large client in the finance sector, It seemed like a perfect fit.  After only 8 weeks working on our new campaign, our offices in both Newcastle and Edinburgh have already started seeing the rewards for the hard work and effort that goes into launching a new campaign.


Our goals for the the end of 2014 / early 2015 is to expand Complete One into 2 new cities in the UK, once achieved this will see growth of 400% in only 6 months.

Our new partnership led us into promotional events marketing, representing our clients in major events and venues throughout England and Scotland. Events marketing is the most rapidly expanding form of marketing, it's everywhere you look and has become a part of everyday life. Due to our early success representing our newest client we are looking to expand our client portfolio further before the end of the year.  

2015 is set to be Complete One's biggest year to date, we are looking forward to seeing who our next success stories and future business partners will be, assisting with our growth and expansion throughout the UK.  

Complete One's Latest Success Story: Harley Woolf

I grew up in a small town on the outskirts of Leeds. From a young age I had a business mind and always dreamed of being my own boss. I put my business acumen into action while at school when I set up a tuck shop hoping this would put me on track to make my millions. Unfortunately the tuck shop didn't set me up to be the next Richard Branson. Turning towards a more realistic career prospect, at the age of 16 I decided to take a job in retail in the hope of progressing through the company and work my way up the corporate ladder.


After a year and a half of working in a retail environment, having not been provided with any progression opportunities I decided that my career wasn't moving as quickly as I would have liked and so I decided to move up North, eventually settling in Newcastle. I started working with Complete One in September 2012. I quickly realised that this was the perfect company to help me achieve my big goals. People were given the opportunity to develop based on individual effort and merit rather than length of service.  Just over a year later, In October 2013, I completed the 4 stage Business Development Programme.  Looking back, I realise how far I have come in such a short time especially given the fact that I had little experience within Marketing or Sales.  I was able to transfer the skills I had acquired when working in retail and at just 20 years old I had managed, with an incredible work ethic and student mentality, to be in a position to oversee my own project.


My goal for 2013 is to head up my own campaign in Newcastle, gaining experience in Campaign Management. In the future I would like to expand into America. I have big goals and I am confident that I will achieve them thanks to the incredible group of people I work with at Complete One.