Brand loyalty is consistently falling, and Newcastle-based direct marketing specialist Complete One is urging companies to use direct and personalised marketing strategies to retain and win customers back.
Complete One was founded in Newcastle in 2012 by Managing Director Glen Lowes in response to a gap in the market for interactive and personalised marketing solutions. “Research was showing that consumers were becoming turned off by consistent, identical, above the line marketing solutions and I saw an opportunity to capitalise on that and offer alternative marketing solutions,” said Managing Director at Complete One, Glen Lowes.
Rather than high-cost, unmeasurable and impersonal marketing strategies, customer acquisition specialists Complete One offer cost-effective, measurable and tailor-made marketing solutions that deliver ‘the personal touch’ and guarantee high ROI.
Complete One believes it is through the use of the human element that it has been able to build brand loyalty for their clients. Using in-person promotions, at Complete One they go direct to customers. Meeting with customers in person allows them to build relationships, handle queries and instill consumer confidence.
Complete One believes in-person promotions are far more effective than digital advertising. Face-to-face marketing strategies mean Complete One is not limited to words on a billboard or seconds on a TV advert. Face-to-face interactions are hard to ignore or overlook. Companies spend millions of pounds on advertising campaigns that provide no real accurate, measurable results and feedback. The way people view TV is changing and as a result marketing has been forced to evolve.
Complete One recently acquired a new client to its portfolio: one of the UK’s leading broadband and telecoms providers. They have fast gained a reputation for delivering both quality and quantity results for their clients. “The key to our success, without a doubt, is the human element. We have high customer service standards and we are committed to delivering an outstanding customer experience every time. Human interaction is the strategy that allows us to maintain high customer service standards and build brand loyalty for our clients,“ said Glen Lowes.
Complete One is an ambitious and dynamic outsourced sales and marketing company based in the heart of Newcastle's city centre. At Complete One they specialise in customer acquisition through in-person promotions at events and venues throughout the North East. Their expertise lies in increasing market share and raising brand awareness, for their client portfolio, through face-to-face promotional marketing and sales campaigns. In a world of ever advancing technologies, Complete One offers clients something that is often lacking in today’s digital world: the personal touch.
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