Complete One: Entrepreneurs must have a social mission

Complete One, specialists in sales and marketing, believe entrepreneurs must have a social mission in order to achieve business success.  The company believes doing good is a business strategy, not merely a moral argument or trend and that businesses with a strong social mission have a competitive advantage.   The customer acquisition specialists investigate the reasons companies should include a social mission in their business plans. 

1. Operate "consciously"

Businesses fall into two categories: conscious or unconscious.  Quite simply, conscious businesses operate in a way where employees, customers, shareholders and partners alike feel that they are seen and heard and that their needs are met.  Conscious businesses are concerned with “social good” to varying degrees. They are self-aware and understand the implications business activities can have on people, communities and the planet.

Unconscious businesses view any affected parties are a means to an end, they serve only the needs of the company.  This way of doing business can be great for profits, however there are possible long-term negative effects of conducting business this way, unconscious businesses have been responsible for nearly every scandal, market crash and war since the dawn of time.

2. Create multi-faceted value

Social entrepreneurs aren’t only concerned about making money; they also want to create value for the community.  Socially aware companies take into account the sacrifice of the cost to society, while calculating the cost of doing business.  Entrepreneurship is synonymous with innovation and therefore it would be naive and counterproductive to choose to advance society in a way that didn’t take into account those on the receiving end of the innovation.

3. Start small but think big

These days people are far more aware of environmental issues and social needs.  More and more entrepreneurs are starting to reflect their values in what they create.  Entrepreneurs should ask themselves whether they are making good choices not only for their customers but also the communities they live in and ultimately the planet.  

Complete One specialise in below line customer acquisition. They provide their clients with cost-effective, measurable and tailor-made marketing solution that deliver the personal touch and guarantee ROI.  Their expertise lies in increasing market share and raising brand awareness for their client portfolio, through face-to-face promotional marketing and sales campaigns, at high profile events and venues.  In a world of ever-advancing technologies, they’ve gone back to basic to utilise the most proven form of communication and customer engagement, face to face conversations.  They provide their clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One has a company culture that promotes entrepreneurship.  They have a proven track record of coaching and developing people into business professionals, through the companies Business Development Program.   “Entrepreneurs must start being socially aware and take into account the affects of their business practices on customers and community alike.” Said Managing Director at Complete One Glen Lowes. 

Complete One Announce Commitment to On-going Development

Complete One reconfirm commitment to ensuring entrepreneurship is actively promoted as a great career choice. The firm believes work-force development is the key to business growth as is illustrated by the company's dedication to providing contractors with opportunities for personal and professional development through free workshops.

The Personal Development in the Workplace Study 2014 found that companies are putting staff training and development back on the agenda after cutting back during the recession. An increasing number of employees now feel their employer is serious about their personal development. According to the report, 58% of employees responded positively compared with just 52% the year before. The number of employees being provided with structured personal development plans has also increased, up 8% Year-on-year to 42%.

Research also showed that employees are discussing their personal development more frequently with employers.

The number claiming that they never discuss development and training is down by 5% to 23%.Still over half of small business employers, 58% to be exact, still aren't providing development or training initiatives.

Unfortunately the report has revealed that women and men aren't getting equal opportunities.42% of men now have a personal development plan compared with only 39% of women.  Complete One is an equal opportunity business, regardless of age, gender, education, colour or experience, everyone is offered the same opportunities.

Providing employees with development opportunities can be hugely beneficial for small businesses and can drastically assist in their growth. When employees feel like they have the chance to progress and grow it can assist in retention.  Through their commitment to on-going development, Complete One have reaped the benefits.  The company has grown from one location in Newcastle to an office in Scotland's capital City Edinburgh last year and they have plans to expand into Glasgow in April.  The company are advocates of entrepreneurship and are committed to developing and training their work-force.

"One of the things I love about being a business owner is being able to provide development opportunities for others and Complete One is first and foremost a development business. " said Managing Director, Glen Lowes.

At Complete One we specialise in below line customer acquisition. Our expertise lies in increasing market share and raising brand awareness, for our client portfolio, through face to face promotional marketing / sales campaigns at high profile events and venues throughout the North East and Scotland. In a world of ever advancing technologies, we offer our clients more personalised marketing strategies. Our tailor made marketing strategies, developed by identifying each clients USP, allow us to create the perfect campaign, for maximum impact, for any client within any industry. We provide both our clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One investigates how your morning coffee could be affecting your success

After more than a decade of rapid growth, the UK-branded coffee shop market is defying all previous expectations as coffee wins the hearts and wallets of consumers. Complete One investigates the effects coffee can have on a business.

There appears to be no end to the café culture trend which began more than a decade ago, with coffee achieving a current growth rate 7 to 8 times that of the British economy, giving it a net worth of 6.2 billion pounds.

Complete One look at the pros and cons of caffeine goods. Starting with the positives: most people start drinking caffeine because it makes them feel more alert and improves their mood.  In the short term, many studies show that caffeine improves cognitive task performance, which is the reason many people use it as a tool to aid concentration and boost productivity in the work place.



On the other hand, research has unearthed some information that may influence an individual’s exposure to the nation’s favourite hot drink.  Drinking caffeine triggers the release of adrenaline.  When caffeine puts a person’s brain and body into a hyper-aroused state, their emotions get overrun, and their ability to deal with an irate customer or an important client meeting will be at the mercy of an emotional rather than rational response.  Reports found irritability and anxiety are the most commonly seen emotional effects of caffeine.



Furthermore, it was found that it had a six-hour half-life, which means it takes a full twenty-four hours to work its way out of our system. If a person has a cup of coffee at 8 a.m., they would still have 25 percent of the caffeine in their body at 8 p.m. Any caffeine-based drink in the afternoon will still be at 50 percent strength by bedtime. Any amount of caffeine in a person’s bloodstream - with the negative effects increasing with the dose - makes it harder to fall asleep.  Want to quit? It’s not that easy; like any stimulant, caffeine is physiologically and psychologically addictive. If a person chooses to lower their caffeine intake, they should do so slowly under the guidance of a qualified medical professional.  Caffeine withdrawal causes headache, fatigue, sleepiness and difficulty concentrating.



Complete One look at alternative ways to boost cognitive task performance.



Fill a glass with water - Dehydration can cause lack of energy and fatigue, so boosting energy levels can be as simple as drinking more water instead of fuelling up on caffeinated beverages.



Try burst training – “The most efficient way to increase cardiovascular strength, brain health, and energy is through interval training,” writes Bowden in ‘The Most Effective Ways to Boost Your Energy’. "After just 10 minutes of interval training, you should have enough energy to blast through your day." Everyone has to fit in ten minutes of some exercise in the day.



Complete One specialise in below line customer acquisition. Their expertise lies in increasing market share and raising brand awareness for their client portfolio, through face to face promotional marketing/sales campaigns at high profile events and venues throughout the North East and Scotland. In a world of ever-advancing technologies, they offer their clients more personalised marketing strategies. Their tailor-made marketing strategies, developed by identifying each client’s USP, allows them to create the perfect campaign, for maximum impact for any client within any industry. They provide both their clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One: What Questions to Ask In a Job Interview

An interview is often perceived by the interviewee as a chance for the employer or interviewer to ask questions and get to know more about the individual, however what they often forget is it's also a chance for them to learn and ask questions. In a job interview scenario the questions that are asked can be the difference between someone being successful and unsuccessful.

Job interview success is often based on making a good impression. Making a good first impression is vital in business and according to research it only takes approximately 7 seconds for someone to make a judgement. The questions asked in an interview will be interpreted as good or bad, making a positive or negative impression. While it's important to ask questions and use the opportunity to learn more about the company and where the individual could potentially fit in, it's important the questions asked are the right ones. Complete One, Newcastle based customer acquisition firm, share their tips on what questions should be asked in a job interview.

1/ What skills and experiences are you looking for?

This is a great starting question as it opens up a flow of conversation allowing the interviewee to hopefully demonstrate their skill set and transferable skills that make them a good match for the position. It also helps them to learn whether their skills match the position on offer.

2/ What do you enjoy most about working here?

This question allows the interviewer to connect with the interviewee on a personal level, sharing their own feelings and experiences in the company The answer will also provide a unique insight into the company culture and how satisfied they are with their job. If the interviewer is struggling to come up with an answer then it's a big red flag.

3/ Do you offer continuing education and professional training?

Continued education and training is highly sought after, especially in an entry level role. This is a great positioning question, illustrating to the interviewer that you are interested in expanding knowledge and ultimately growing with the company.

4/ What are the company growth plans?

This question shows ambition and interest in where the company is going. This is particularly important for someone looking to climb the career ladder and progress through the company. The answer to the question will give you a good idea of where the employer is headed.

5/ What is the next step in the process?

Many companies have multiple interview stages, this is an essential last question as it shows interest in moving along in the process and invites the interviewer to inform them of how many people are in the running for the position and what steps are next after the preliminary meeting.

Complete One specialise in below line customer acquisition. Our expertise lies in increasing market share and raising brand awareness, for our client portfolio, through face to face promotional marketing / sales campaigns at high profile events and venues throughout the North East and Scotland. In a world of ever advancing technologies, we offer our clients more personalised marketing strategies. Our tailor made marketing strategies, developed by identifying each clients USP, allow us to create the perfect campaign, for maximum impact, for any client within any industry. We provide both our clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One: 5 Things Successful People Do Every Evening

Every successful entrepreneur has a routine and has formed habits to help them achieve their success.  Complete One provide 5 top tips to do each evening to ensure a successful next day.

Having an evening routine is crucial for winding down and getting enough sleep to be able to perform to the best of their abilities the next day. Complete One’s Managing Director, Glen Lowes said. “My night time routine is one of the most important parts of my day”.  Here, Complete One share 5 things successful people do every evening.

1: Spend Time with Family

Entrepreneurs don't have the luxury of 9 to 5 working hours and can often struggle to have a work – life balance. Taking time away from work to spend with family has a calming influence and provides a sense of well being. Also importantly, spending time with family means they are more likely to be supportive.

2: Read

Successful people are always looking for ways to learn and reading is an excellent source of knowledge. It is important that the readings aren't always about topics related to work. Reading fiction or non-fiction can often have the added benefit of providing a different insight that could then be applied to work life. Reading purely for enjoyment is a great way to relax and unwind. Old fashioned books and magazines are the way to go as a study by the National Institute of Health suggests that reading tablets or eReaders can be disruptive to sleep because of the light.

3: Plan for the day ahead

Having a well set out plan for the day ahead can calm the mind as it allows the individual to rest in the knowledge that the day ahead is prepared for. Just before going to sleep is often the time when the brain goes into overdrive and many people can struggle to switch off. Having a plan puts to rest concerns about the following day.

4: Turn off phone and other devices

The biggest distraction facing people in the modern world is their phones and computers; Complete One says that switching them off will stop any temptation. Notifications from mobile phones, computers, and tablets are needless distractions when trying to drift off to sleep. It is useful to have a notepad and a pen on the night stand to note any ideas that may come to mind in night time, when they occur.

5: Get 7 hours of sleep

There have been many studies conducted to find the answer to the question, how much sleep does a person need? One of the most recent studies suggests that 7 hours is the right amount. Getting enough sleep is crucial to ensure maximum memory and brain performance. Of course as an entrepreneur there can be instances where 7 hours just isn't possible, however when possible get 7 hours of sleep.

As a Direct Marketing Company, Complete One specialise in below-line customer acquisition. The firm’s main focus is to bridge the gap between clients and consumers using events based marketing campaigns. The firm’s history of clients has included several of the UK's leaders within the Charity, Finance, Online Film & Media and Telecommunications sectors.  

Complete One’s Top 3 Tips to More Engaging Meetings

Following a recent study that reported 46 per cent of workers would rather do anything else than attend a meeting, Complete One offer their top three tips on how to make meetings more engaging.

In a recent Harris poll, sponsored by the online collaboration company Clarizen, 46% of respondents said they’d prefer to do almost anything else instead of sitting in a meeting. 17% said they would choose to watch paint dry and 8% said they would opt for a root canal! But even worse than this, Complete One were shocked to discover that, on average, these people were spending 4 hours a week in these meetings and 4.6 hours a week preparing for them. This means that these meetings cost the average company one day a week of work time per employee.

Complete One says that this does not mean meetings should be abolished, they believe meetings are fundamental in business, but there’s nothing to say they have to be boring. By making meetings more engaging and interactive, they will get done in half the time and attendees will actually leave feeling inspired rather than drained, claims Glen Lowes, Managing Director of Complete One.

Complete One has offered their three top tips to improving meetings:

Try collaboration software
Collaboration or project management software, or even a large spreadsheet on the wall, would allow every member of the team to see the status of every other member’s projects whenever they wanted. This would save a lot of time over meetings or having teams write up reports.

Meet standing up
This technique forces participants to keep their comments short because no one wants to spend hours on their feet. A further benefit is that standing will improve the health of employees who would otherwise be seated all day.

Do something fun instead
The purpose of a meeting is to bring the team together so they can informally exchange ideas and information, bond, and feel and behave like a cohesive unit. By replacing a meeting with something fun every once in a while, people will be happier and possibly more motivated.

Complete One is an outsourced sales and marketing firm based in Newcastle. The firm specialises in a personalised form of marketing where they connect with consumers via face-to-face marketing methods. This leads to long-lasting and personal relationships between brand and consumer and in turn, leads to increased customer acquisition, brand awareness, and brand loyalty for their clients.

Complete One runs regular morning meetings that they believe are fun, interactive and motivating for all involved. These meetings are designed to teach participants valuable lessons that can enhance their skill sets and encourage productivity. 

What a Way to Start a Year

It has been an incredible start to the year at Complete One. On the second weekend of 2015 we officially welcomed Yanis Johnstone, from our Edinburgh office, to Stage 3 of our Business Development Program.  It's been a whirlwind six months since we opened our office in Scotland's Capital City and Yanis has been with us since day one. All of his hard work and efforts paid off when, in December, Yanis met criteria for stage 3.  We held the official ceremony, with our associates from Glasgow in attendance, on Saturday January 10th.

The first part of the day consisted of Yanis sharing his story and journey through the program, providing inspiration and motivation for the people we work with. The second half was one big celebration! Dinner, drinks and socialising.

Before Yanis began working with Complete One he had a varied career which couldn't have been further away from the sales and marketing industry. He was formerly in the army and spent a while living in Germany. After his time in the army he spent a short while working as a white van man, while in search of a new career opportunity. He began working with our Newcastle office in May 2014 and was among the 5 people who moved to Edinburgh to assist with the launch of our expansion into Scotland, in June. In only 6 short months he has completed our Business Development Program.

We are a company with big goals! Our people are our business and we are passionate about providing opportunities for personal and professional growth. We are of the belief that if the people we work with are doing well and developing then so will we. We're looking forward to seeing who will be next.

Complete One are an outsource sales and marketing company with offices in Edinburgh and Newcastle. We are one of the fastest growing companies in the North East. We specialise in below-line customer acquisition face to face promotional marketing / sales campaigns. Using our diverse expertise and experience we are confident we can get results for any brand.