Complete One Review The Benefits Of Event Marketing

Event marketing is the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organisation using in-person engagement. It is a marketing strategy that allows for for direct interaction with customers. Event marketing is one of the fastest growing fields in marketing and advertising today, It is everywhere you look in today's culture.



In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships and earn the trust of their prospective buyers and customers. The modern consumer has become more demanding and less loyal to brands. Events offer a unique opportunity for consumers to interact with brands to get a first hand sense of a company’s focus, perspective, and personality.



Getting more interactive with your consumers creates a bigger impact than digital advertising. Do you remember the last billboard you walked past or the last advert you seen on TV? Probably not! However you would remember the last conversation you had. Technology is advancing and companies need to keep up. The number of people watching pre-recorded programming is on the rise and therefore many adverts are not even being viewed thanks to the ability to fast forward pre-recorded programming.  Times are changing and evolving and your marketing strategies need to keep up.



“I believe the success of event marketing is down to consumers craving a more personalised shopping experience. Being able to interact with customers face to face, building that relationship, is what's too often missing in today's ever advancing technological world. Human interaction is what makes the difference.” said Managing Director Glen Lowes






Complete One are an outsource sales and marketing company with offices in Edinburgh and Newcastle. We recently acquired a new client allowing for expansion into promotional event marketing. Using our diverse expertise and experience we are confident we can get results for any brand.

Complete One On The Mobile App Market

When you woke up this morning, what was the first thing you did? For the majority of people it would be checking their phone, looking at their email, messages and social media accounts.  


The introduction of the first mass market, multi-functional smartphones in 2007 sparked the beginning of an age where our social media accounts, on-line banking and virtual games were available, on a hand held device, at the touch of a button. It is something that has now become second nature in the ever advancing technological world we live In and as a result the mobile application market is booming.


Rovio, the company behind one of the most popular games in the last few years, Angry Birds, reported just under $200 million in revenue for 2012. It also reported $71 million in profit for the year. Candy Crush Sage publisher King filed revealed in February 2014 that it had generated a whopping $1.88 billion in revenue in 2013 along with $1.98 billion in gross bookings.


A report from MarketsandMarkets suggests that the mobile app market will be worth an estimated £15 billion worldwide by 2015. According to the research firm’s ‘World Mobile Applications Market (2010 – 2015)’ report, the total global mobile applications market is expected to be worth $25 billion by 2015 (up from about $6.8 billion in 2010).


The value of of applications is evident with the multi-billion pound buy outs taking place. In 2012 Facebook purchased Instagram for $1 billion and last year Facebook founder Mark Zuckerberg purchased What'sapp for $19 billion and it's clear to see why with What'sapp growing at a rate of 1 million users a day, it has become the most popular instant messaging provider. The acquisition of these apps provides the opportunity for advertising across platforms which can generate milions in revenue.


“Apps have become a part of everyday life, whether it be using google maps for directions or checking your Facebook or Twitter pages, the market is gaining tremendous momentum and can foresee it continuing to be hugely successful for years to come.” ~ Managing Director Glen Lowes.

What Does It Take To Become A Billionaire?

The world's population is approximately 7.046 billion and according to Forbes there are 1,645 billionaires in the world. A tiny percentage of the world's population have that title. To put the number into perspective, there are approximately 13 million millionaires in the world, this is a massive gap between the number of millionaires and billionaires.


Perenna Kei is the youngest billionaire in the world at just 24 years old. She owns an 85% stake in Logan Property Holdings through different companies and a family trust. Logan’s chairman and CEO, Ji Haipeng, is her father.

So what does it take to become a billionaire, one of the world's most recognisable billionaires, Bill Gates shared some tips?

• Get Smart ~ People don't become billionaires by accident. Take every opportunity you have to ask questions, never stop learning, knowledge is power. Assess all the variables you can before making a plan ie – interest rates, tax brackets, dividends and so on.
• Start Saving ~ It takes money to make money. Make an effort to take a percentage of your pay check each week/month and put it into a savings account, accruing interest for future investments.

• Make a 5 year plan ~ Having a written plan is important as it help to focus on your goals and gives you something to aim for.

• Buy Real Estate ~ Owning property is always looked upon as a good investment as it generally appreciates in value over time.

• Invest In a business ~ Starting your own business or choosing one to invest in can be a solid way to make money . Create or choose a company with a product you are interested in and will spend time and money to improve it.

• Be Prepared to Gamble ~ you've heard the saying fortune favours the brave, sometimes you have to be wiling to take a risk for a great reward.

“Most people think small because most people are afraid of success, afraid of making decisions, afraid of winning. And that gives people like me a great advantage.” – Donald Trump

A common trait many billionaires share is that they think big. What may sound ludicrous and unachievable to some people is what turns others into Billionaires. You've heard the Brian Littrell quote “ Shoot for the moon. Even

if you miss, you'll land among the stars” If you dream big but don't quite achieve billionaire status maybe you'll make it into the millionaire category.  

The Importance of Emotional Intelligence

Emotional Intelligence is defined as; the capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.

According to leading author Daniel Goleman, what separates the the general population from the top performers is emotional intelligence.  Goleman groups emotional intelligence into 5 categories; 


Self-awareness


The ability to recognise and understand personal moods and emotions and drives, as well as their effect on others. It is often portrayed through self-confidence, self-assessment, and a self-deprecating sense of humour. And the ability to be realistic.


Self-regulation


Being able to control or redirect disruptive impulses and moods, and to suspend judgement and think before acting. Hallmarks include trustworthiness and integrity; comfort with ambiguity; and openness to change.


Internal Motivation


A passion to work for reasons that go beyond money or status. A propensity to pursue goals with energy and persistence. Hallmarks include a strong drive to achieve optimism even in the face of failure, and organizational commitment.


Empathy


The ability to understand the emotional make-up of other people. A skill in treating people according to their emotional reactions. Hallmarks include expertise in building and retaining talent, cross-cultural sensitivity, and service to clients and customers.


Social Skills


Proficiency in managing relationships and building networks, and an ability to find common ground and build rapport. Hallmarks of social skills include effectiveness in leading change, persuasiveness, and expertise building and leading teams.






Goleman has derived that it is these 5 defining factor that are most influential on an individuals ability to succeed and reach the top of their profession.  In a career spanning 30 years Goleman written and co-written 20 books, including the best seller Emotional Intelligence: Why It Can Matter More Than IQ. His research has led him to conclude that it isn't the high achievers who make the most successful business owners, while IQ does have a pivotal part to play, determining what jobs people are sufficiently skilled to do, it is ultimately their emotional intelligence that will be the main contributing factor in their success in that role.

"As a business owner I am constantly learning and was unaware of the literature on emotional intelligence until I stumbled across an article on Goleman in "Success" magazine.  Having read his study I  found myself ticking a lot of the boxes of what emotional intelligence was and found it to be a really interesting read" ~ MD at Complete One, Glen Lowes

How to Build Brand Loyalty

Living in a digital age where consumers are more savvy in their spending habits brand loyalty is slowly disappearing. Consumers have the tools at their disposal to seek out the most value for money products and brands have to change with the times to help attract, retain and build loyal customers.

Connect with your customers – Provide an emotional connection for your customers. To ensure customer satisfaction engage with your customers on a regular basis.  Increase awareness amongst your customers.  Provide them with value and motivation which will create a buzz around your brand.

Anticipate their needs – Listening to what customers want allows you to anticipate their needs and focus on what your customers want. Offer incentives (i.e. loyalty cards or programs), as these customers are typically more profitable and will most likely reciprocate by staying loyal to your brand.

Deliver on your promise – Make it a habit to deliver happiness every step of the way.  Show your customers that you truly care by surpassing their expectations.  Offer something new or exciting and stay true to your brand mission and promise.

Be consistent – Consistently delivering the same message and performance through all lines of business is reassuring and helps to instil consumer confidence. Being consistent helps gain your customers’ trust and provides credibility to your brand.

Deliver A personalised experience  – Digital marketing enables us to connect with customers across different platforms, but personalising your interaction with customers is what has the greatest effect. Profile and analyse your customer base and past buying patterns to create personalised interactions with your customers that are relevant to the individual. Keep your focus on building customer relationships.

Complete One on the Importance of the Human Element In Marketing

While there is no denying the massive impact the digital platform has had on marketing, at Complete One we still firmly believe a key component in any successful marketing campaign is the human element and this should not be overlooked in favour of advancing technology. The “personal touch” is something that can't be experienced when making a digital purchase. We believe that the relationship you build with customers through face to face interaction is one of the influencing factors when instilling consumer confidence and building brand loyalty.


Face-to-face interactions provide significant business benefits. At its core, face-to-face engagement creates a personal connection and builds trust between a company and its target audience. Giving a warm handshake, holding an engaging conversation, and getting to know customers helps to form stronger, more meaningful, potentially long lasting business relationships.

There are several research studies which support this view. A 2009 EventView study of senior executives in sales and marketing revealed that 62% chose event marketing as the platform that best accelerates and deepens relationships between client and consumer.

The 2 main benefits of employing marketing campaigns with a human element are obvious;

1/ Time & Cost Effective

Print and broadcast advertisements can be extremely costly, and Internet marketing requires a lot of time to reach your target audience. Face to Face marketing provides an opportunity to deliver your sales message directly and interact with large groups of people quickly.

2/ Builds Confidence & Trust Between You and Your Customers;

Meeting people in person is crucial for building and maintaining strong relationships. In the age we live in, consumers are no longer as loyal to a brand as they once were. Interacting with your customers face to face is an invaluable opportunity to build a relationship, answer any questions or concerns and hopefully build brand loyalty.

“While on-line marketing is a logical solution, considering we are now living in a digital age, face to face marketing campaigns using the human element, should never become obsolete as it continues to produce the best results.” ~ Managing Director at Complete One Glen Lowes.  

Is All Publicity Good Publicity?

Coming off the back of an incredible season in the English Premier League, Luis Suarez went into the world cup as a Brand Ambassador for Adidas and 888Poker. With celebrity sponsorship deals proving extremely lucrative because of the extra exposure they can gain to a new audience through the association with a celebrity, increasing their brand awareness. However as a result of the alleged biting incident on Giorgio Chiellini in the Uruguay Vs Italy game, viewed by millions around the world the association to Suarez could become damaging. How true is the old saying, all publicity Is good publicity?


The media hype surrounding Suarez as a result of the incident has brought his association to Adidas and 888Poker to the attention of millions, forcing them to review their relationship with Suarez. While it may be bad for business for the companies Luis Suarez represents it provides a great marketing opportunity for other brands.


An incident viewed by a Global audience of millions can become a powerful marketing tool. Within minutes of the final whistle tweets from brands seizing on the opportunity began appearing. McDonald’s Uruguay, TGI Fridays, Whataburger and Snickers just to name a few.


In the following days companies have gone to print with advertising campaigns using the incident which does support the view that all publicity is good publicity........if you don't have a sponsorship deal with the person involved in the scandal.


Looking at it from the perspective of the sponsors however, they are under severe scrutiny for having the relationship. 888Poker have now terminated their contract and Adidas are reviewing the situation.


At Complete One we realise the importance of Brand Protection and that is the reason we make it our number 1 priority, ensuring all the representatives we work with are trained to the highest standards in customer service and product knowledge.


“A brands reputation is key when attracting and retaining customers.” ~ MD at Complete One, Glen Lowes



The old adage of all publicity is good publicity would seem to be completely dependent on the circumstances and situation. What may be good for one party could be a PR disaster for another. Every case needs to be judged on an individual basis.