Complete One on the Importance of the Human Element In Marketing

While there is no denying the massive impact the digital platform has had on marketing, at Complete One we still firmly believe a key component in any successful marketing campaign is the human element and this should not be overlooked in favour of advancing technology. The “personal touch” is something that can't be experienced when making a digital purchase. We believe that the relationship you build with customers through face to face interaction is one of the influencing factors when instilling consumer confidence and building brand loyalty.


Face-to-face interactions provide significant business benefits. At its core, face-to-face engagement creates a personal connection and builds trust between a company and its target audience. Giving a warm handshake, holding an engaging conversation, and getting to know customers helps to form stronger, more meaningful, potentially long lasting business relationships.

There are several research studies which support this view. A 2009 EventView study of senior executives in sales and marketing revealed that 62% chose event marketing as the platform that best accelerates and deepens relationships between client and consumer.

The 2 main benefits of employing marketing campaigns with a human element are obvious;

1/ Time & Cost Effective

Print and broadcast advertisements can be extremely costly, and Internet marketing requires a lot of time to reach your target audience. Face to Face marketing provides an opportunity to deliver your sales message directly and interact with large groups of people quickly.

2/ Builds Confidence & Trust Between You and Your Customers;

Meeting people in person is crucial for building and maintaining strong relationships. In the age we live in, consumers are no longer as loyal to a brand as they once were. Interacting with your customers face to face is an invaluable opportunity to build a relationship, answer any questions or concerns and hopefully build brand loyalty.

“While on-line marketing is a logical solution, considering we are now living in a digital age, face to face marketing campaigns using the human element, should never become obsolete as it continues to produce the best results.” ~ Managing Director at Complete One Glen Lowes.