Complete One Director Glen Lowes Explains Why Not Everyone is Cut Out for Entrepreneurship

Entrepreneurship is becoming an ever-more popular career choice, thanks in part to TV shows such as The Apprentice and Dragons’ Den.  The Managing Director of sales and marketing firm Complete One outlines why not everyone is destined for entrepreneurial success and shares what it is takes to succeed in a fast-paced, competitive business environment.

Entrepreneur and Managing Director at Complete One, Glen Lowes has vast experience working with budding entrepreneurs, coaching and mentoring them. In his role as MD at Complete One, Glen Lowes has a proven track record for developing many budding entrepreneurs into successful businessmen and women. Glen Lowes believes that not everyone can be an entrepreneur, and that whilst he does support the idea that everyone has the potential, not enough people have the focus, drive and desire to take on entrepreneurship and win.

Here the business owner discusses the three personality traits necessary to be a successful entrepreneur. 

1.    Willpower 

The initial period of excitement can soon ware off once the reality of the day to day running of a start-up kicks in. Getting a start-up off the ground and making sure it beats the odds survives the first year can mean sleepless nights, having little or no money and having to overcome an endless number of obstacles. 

Through sheer willpower, the most successful entrepreneurs are able to become problem solvers and turn what started as an impossible dream into reality. 

2.    Resilience 

It can often take multiple attempts for success to be achieved. The most successful entrepreneurs will have hit walls, and been told ‘no’ multiple times. World-renowned author of Harry Potter, J.K. Rowling was turned down by 12 publishers before Bloomsbury picked it up for an advance of just £1,500. The series went on to sell more than 450 million copies worldwide.

Successful founders need thick skin and the ability to bounce back from failure. Failure is an inevitable part of life and the most successful entrepreneurs learn from those failures and make sure not to fall into the same traps in the future.  

3.    Decisiveness 

Decisiveness is what separates the average from the extraordinary. It can be hard to make tough decisions that might be unpopular, however it is an important step in becoming a successful entrepreneur. When making critical decisions, entrepreneurs cannot afford to over-analyse or hesitate as indecision can leave the outcome to chance, thereby handing the advantage to a competitor. 

Newcastle-based events promotions firm, Complete One help people within the industry to fulfill their entrepreneurial potential. As supporters of entrepreneurship, Complete One offer unrivalled business development opportunities to the people they work with. The firm provides opportunities for their contractors to learn all aspects of their internal workings as well as providing them with the skills and knowledge in the following areas: campaign management, client relations, finance, HR, motivational and public speaking, sales and marketing strategies. 

Complete One is a young, ambitious and dynamic outsourced sales and marketing company, specialising in customer acquisition through pop-up events and in-store promotions. In a world of ever advancing technologies, the firm offers clients something that is often lacking in today's impersonal digital world, the personal touch. The firm believes it is their direct and personalised approach that has been the catalyst for their success. As supporters of entrepreneurship, Complete One maintains a keen interest in the swell on entrepreneurial activity in the UK. 

Complete One Review The Benefits Of Event Marketing

Event marketing is the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organisation using in-person engagement. It is a marketing strategy that allows for for direct interaction with customers. Event marketing is one of the fastest growing fields in marketing and advertising today, It is everywhere you look in today's culture.



In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships and earn the trust of their prospective buyers and customers. The modern consumer has become more demanding and less loyal to brands. Events offer a unique opportunity for consumers to interact with brands to get a first hand sense of a company’s focus, perspective, and personality.



Getting more interactive with your consumers creates a bigger impact than digital advertising. Do you remember the last billboard you walked past or the last advert you seen on TV? Probably not! However you would remember the last conversation you had. Technology is advancing and companies need to keep up. The number of people watching pre-recorded programming is on the rise and therefore many adverts are not even being viewed thanks to the ability to fast forward pre-recorded programming.  Times are changing and evolving and your marketing strategies need to keep up.



“I believe the success of event marketing is down to consumers craving a more personalised shopping experience. Being able to interact with customers face to face, building that relationship, is what's too often missing in today's ever advancing technological world. Human interaction is what makes the difference.” said Managing Director Glen Lowes






Complete One are an outsource sales and marketing company with offices in Edinburgh and Newcastle. We recently acquired a new client allowing for expansion into promotional event marketing. Using our diverse expertise and experience we are confident we can get results for any brand.