Complete One investigates how your morning coffee could be affecting your success

After more than a decade of rapid growth, the UK-branded coffee shop market is defying all previous expectations as coffee wins the hearts and wallets of consumers. Complete One investigates the effects coffee can have on a business.

There appears to be no end to the café culture trend which began more than a decade ago, with coffee achieving a current growth rate 7 to 8 times that of the British economy, giving it a net worth of 6.2 billion pounds.

Complete One look at the pros and cons of caffeine goods. Starting with the positives: most people start drinking caffeine because it makes them feel more alert and improves their mood.  In the short term, many studies show that caffeine improves cognitive task performance, which is the reason many people use it as a tool to aid concentration and boost productivity in the work place.



On the other hand, research has unearthed some information that may influence an individual’s exposure to the nation’s favourite hot drink.  Drinking caffeine triggers the release of adrenaline.  When caffeine puts a person’s brain and body into a hyper-aroused state, their emotions get overrun, and their ability to deal with an irate customer or an important client meeting will be at the mercy of an emotional rather than rational response.  Reports found irritability and anxiety are the most commonly seen emotional effects of caffeine.



Furthermore, it was found that it had a six-hour half-life, which means it takes a full twenty-four hours to work its way out of our system. If a person has a cup of coffee at 8 a.m., they would still have 25 percent of the caffeine in their body at 8 p.m. Any caffeine-based drink in the afternoon will still be at 50 percent strength by bedtime. Any amount of caffeine in a person’s bloodstream - with the negative effects increasing with the dose - makes it harder to fall asleep.  Want to quit? It’s not that easy; like any stimulant, caffeine is physiologically and psychologically addictive. If a person chooses to lower their caffeine intake, they should do so slowly under the guidance of a qualified medical professional.  Caffeine withdrawal causes headache, fatigue, sleepiness and difficulty concentrating.



Complete One look at alternative ways to boost cognitive task performance.



Fill a glass with water - Dehydration can cause lack of energy and fatigue, so boosting energy levels can be as simple as drinking more water instead of fuelling up on caffeinated beverages.



Try burst training – “The most efficient way to increase cardiovascular strength, brain health, and energy is through interval training,” writes Bowden in ‘The Most Effective Ways to Boost Your Energy’. "After just 10 minutes of interval training, you should have enough energy to blast through your day." Everyone has to fit in ten minutes of some exercise in the day.



Complete One specialise in below line customer acquisition. Their expertise lies in increasing market share and raising brand awareness for their client portfolio, through face to face promotional marketing/sales campaigns at high profile events and venues throughout the North East and Scotland. In a world of ever-advancing technologies, they offer their clients more personalised marketing strategies. Their tailor-made marketing strategies, developed by identifying each client’s USP, allows them to create the perfect campaign, for maximum impact for any client within any industry. They provide both their clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One: What Questions to Ask In a Job Interview

An interview is often perceived by the interviewee as a chance for the employer or interviewer to ask questions and get to know more about the individual, however what they often forget is it's also a chance for them to learn and ask questions. In a job interview scenario the questions that are asked can be the difference between someone being successful and unsuccessful.

Job interview success is often based on making a good impression. Making a good first impression is vital in business and according to research it only takes approximately 7 seconds for someone to make a judgement. The questions asked in an interview will be interpreted as good or bad, making a positive or negative impression. While it's important to ask questions and use the opportunity to learn more about the company and where the individual could potentially fit in, it's important the questions asked are the right ones. Complete One, Newcastle based customer acquisition firm, share their tips on what questions should be asked in a job interview.

1/ What skills and experiences are you looking for?

This is a great starting question as it opens up a flow of conversation allowing the interviewee to hopefully demonstrate their skill set and transferable skills that make them a good match for the position. It also helps them to learn whether their skills match the position on offer.

2/ What do you enjoy most about working here?

This question allows the interviewer to connect with the interviewee on a personal level, sharing their own feelings and experiences in the company The answer will also provide a unique insight into the company culture and how satisfied they are with their job. If the interviewer is struggling to come up with an answer then it's a big red flag.

3/ Do you offer continuing education and professional training?

Continued education and training is highly sought after, especially in an entry level role. This is a great positioning question, illustrating to the interviewer that you are interested in expanding knowledge and ultimately growing with the company.

4/ What are the company growth plans?

This question shows ambition and interest in where the company is going. This is particularly important for someone looking to climb the career ladder and progress through the company. The answer to the question will give you a good idea of where the employer is headed.

5/ What is the next step in the process?

Many companies have multiple interview stages, this is an essential last question as it shows interest in moving along in the process and invites the interviewer to inform them of how many people are in the running for the position and what steps are next after the preliminary meeting.

Complete One specialise in below line customer acquisition. Our expertise lies in increasing market share and raising brand awareness, for our client portfolio, through face to face promotional marketing / sales campaigns at high profile events and venues throughout the North East and Scotland. In a world of ever advancing technologies, we offer our clients more personalised marketing strategies. Our tailor made marketing strategies, developed by identifying each clients USP, allow us to create the perfect campaign, for maximum impact, for any client within any industry. We provide both our clients and customers with the highest quality experience by offering a full service approach to direct marketing.

Complete One: 5 Things Successful People Do Every Evening

Every successful entrepreneur has a routine and has formed habits to help them achieve their success.  Complete One provide 5 top tips to do each evening to ensure a successful next day.

Having an evening routine is crucial for winding down and getting enough sleep to be able to perform to the best of their abilities the next day. Complete One’s Managing Director, Glen Lowes said. “My night time routine is one of the most important parts of my day”.  Here, Complete One share 5 things successful people do every evening.

1: Spend Time with Family

Entrepreneurs don't have the luxury of 9 to 5 working hours and can often struggle to have a work – life balance. Taking time away from work to spend with family has a calming influence and provides a sense of well being. Also importantly, spending time with family means they are more likely to be supportive.

2: Read

Successful people are always looking for ways to learn and reading is an excellent source of knowledge. It is important that the readings aren't always about topics related to work. Reading fiction or non-fiction can often have the added benefit of providing a different insight that could then be applied to work life. Reading purely for enjoyment is a great way to relax and unwind. Old fashioned books and magazines are the way to go as a study by the National Institute of Health suggests that reading tablets or eReaders can be disruptive to sleep because of the light.

3: Plan for the day ahead

Having a well set out plan for the day ahead can calm the mind as it allows the individual to rest in the knowledge that the day ahead is prepared for. Just before going to sleep is often the time when the brain goes into overdrive and many people can struggle to switch off. Having a plan puts to rest concerns about the following day.

4: Turn off phone and other devices

The biggest distraction facing people in the modern world is their phones and computers; Complete One says that switching them off will stop any temptation. Notifications from mobile phones, computers, and tablets are needless distractions when trying to drift off to sleep. It is useful to have a notepad and a pen on the night stand to note any ideas that may come to mind in night time, when they occur.

5: Get 7 hours of sleep

There have been many studies conducted to find the answer to the question, how much sleep does a person need? One of the most recent studies suggests that 7 hours is the right amount. Getting enough sleep is crucial to ensure maximum memory and brain performance. Of course as an entrepreneur there can be instances where 7 hours just isn't possible, however when possible get 7 hours of sleep.

As a Direct Marketing Company, Complete One specialise in below-line customer acquisition. The firm’s main focus is to bridge the gap between clients and consumers using events based marketing campaigns. The firm’s history of clients has included several of the UK's leaders within the Charity, Finance, Online Film & Media and Telecommunications sectors.