At the beginning of the 2015/2016 Premier League season, Leicester
City were a staggering 5000/1 bet to win. However, after the 2-2 draw
between Chelsea and Tottenham on May 2nd , the underdogs clinched the
title. Newcastle-based event marketing firm, Complete One has been
inspired by the Leicester City Story, and used it as
motivation.
From 5000/1 outsiders to champions with two matches to spare, the
Leicester City story is one of the most remarkable in Premier League history;
and a feat that will unlikely be repeated anytime soon. Highlighting just
how inconceivable the Leicester City story is, the odds for Elvis being found
alive were 2500/1, and the Loch Ness monster being found was 1500/1. It
is 21 years since any team out of the so called “big clubs” (Arsenal, Chelsea,
Manchester City or Manchester United) have won the top-flight title. The
dominance of the big clubs has been down to financial investments, and the
constraints of others. English football has become a big-money business with
billions of pounds being invested from TV deals, the latest of which is worth
£5.136 billion (www.bbc.co.uk) and a continued increased spend from clubs in
every transfer window. It was considered unthinkable that any team could
break the dominance of the traditional elite clubs, however Leicester certainly
defied financial logic.
Managing Director at Complete One, Glen Lowes was inspired by the
Leicester City story and used it as inspiration for one of the company’s
morning meetings. During the meeting Glen Lowes outlined all the things
that were supposedly more likely to happen, and reinforced the fact that their
win was proof that teamwork, dedication and hard work can overcome anything. “I
am a massive football fan and Leicester City’s win was such a great result for
the world of football, showing that in a very money driven time, hard work, determination
and an unstoppable team spirit can overcome the odds. ”
Complete One is a young, ambitious and dynamic outsourced sales and
marketing company, specialising in customer acquisition through in-person
promotions. Their expertise lies in increasing market share and raising
brand awareness through face-to-face promotional marketing and sales campaigns,
at high profile events and venues. In a world of ever advancing
technologies, the firm offers their clients something that is often lacking in
today’s digital world, the personal touch. In the highly competitive
marketing industry, Complete One always promotes the importance of a strong
work ethic, desire to succeed and working as a team. The once in a
lifetime Leicester City story is inspirational and Complete One are using that
story to inspire and motivate their contractors to succeed.
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